Associate Account Director, HealthIT

(ATLANTA, GA)
 

Meaningful connections. Measurable results. Alloy delivers precision storytelling and experiences for imaginative tech brands. Our global team has deep industry expertise that covers all facets of the customer journey, from engaging creative experiences built with innovative technology to full communication strategies backed by measurable performance marketing. Our cross-channel solutions help global innovative brands engage with their buyers, shape public opinion, build lasting influence, create new categories and accelerate growth and market share.

This client work has earned widespread industry recognition, including Technology Agency of the Year and more. Behind it all is a crew of nerds, rebels and creatives. Founded in 2012, Alloy has been called a Best Place to Work (10 times to be exact), but we call ourselves The Uncommon Crew.

As our story continues to unfold, one thing remains the same — different is in our DNA.

ABOUT THE ROLE

As an Associate Account Director, you will manage client relationships and account strategy for mid- to large-sized healthIT and other technology accounts. You’ll be responsible for account health, retention and growth, including developing clear and thoughtful strategies that meet client objectives; overseeing account deliverables; building strong client relationships; proactively delivering creative ideas; and ensuring we’re delivering exceptional work on time and on budget, and results that are aligned with client goals. In collaboration with our public relations, strategy and performance marketing, creative, technology and experience design teams, you’ll develop multi-faceted programs that meet client business needs. Our Associate Account Directors have agency account management experience and a strong understanding of PR and marketing strategies, lead by example, are highly collaborative, and are self-starters.

PRIMARY RESPONSIBILITIES

• Onboard new accounts and ensure they consistently remain on track, in collaboration with departments and leadership. 
• Lead day-to-day account management, serving as a trusted advisor by demonstrating business, industry and performance knowledge, and ensuring deliverables meet quality standards.
• Lead account strategy, integrated plan development and campaign planning in collaboration with agency departments and senior leadership.
• Oversee plan execution, measurement and analysis; deliver excellent client service and communications, ensuring client needs are consistently being met.
• Work closely with clients to understand their business, challenges and needs - asking thoughtful questions - and articulate them effectively to account teams
• Ensure clients are providing the right strategic guidance and direction to inform briefs/work.
• Identify opportunities for growth, foster innovative thinking across the team and deliver solutions-oriented ideas both within and outside client scopes to ensure goals are being met. 
• Gain a deep understanding of Alloy solutions and evolving marketing trends; proactively research and collaborate with departments to build account strategies.
• Lead client strategy meetings and quarterly account performance reviews (QBRs) in collaboration with leadership in order to continuously drive accounts forward.
• Manage account budgeting, revenue tracking and profitability.
• Anticipate potential conflicts or resource variables that could affect client relationship or project delivery and offer up timely solutions for avoiding roadblocks.
• Manage and mentor junior account team members utilizing Alloy’s virtues, tools and training.
• Support presentation of new business proposals as needed.
• Be a SME internally and externally around healthIT PR and marketing. 

SKILLS NEEDED

• You’re accountable, transparent, empathetic, resilient, collaborative, and a creative problem solver.
• Minimum 8 years experience serving in an account management role, including healthcare / healthIT.
• Ability to lead accounts / account teams, build strong rapport with clients, understand clients’ businesses at both strategic and tactical levels, and deliver high quality, detail-oriented work.
• Display powerful presentation skills that invite participation and effect desired outcomes. 
• Strong experience crafting and executing PR and marketing campaigns with excellent results; leading team and client planning sessions; and communicating with stakeholders.
• Can lead cross-capability teams to deliver creative thinking and powerful ideas that meet client objectives. Uses analysis to drive decisions (as opposed to taking orders) in a way that yields sustained, measurable results.
• You are familiar with marketing and analytics software such as CMS platforms, social and media monitoring tools, HubSpot/Marketo/Pardot/etc., Jira/Kantata (or other project management software), Google, Canva/InDesign/etc., Mac OS.

BENEFITS

• Competitive salary
• Performance-based bonuses
• A truly flexible hybrid work model to suit your schedule and lifestyle
• Unlimited PTO (yes, really - average PTO agency-wide is 20-days) + 10 additional agency-wide holidays + end-of-year holiday week off. 
• Summer Fridays
• 401(k) match
• 6-year workiversary paid sabbatical 
• Medical and dental benefits (including HSA/FSA)
• Paid parental leave 
• Professional development stipends
• Agency retreats in faraway lands 
• Cell phone reimbursement
• Peleton membership 
• Regularly scheduled culture events – we get a little competitive, you’ve been warned. 

OUR COMMITMENT

Inclusivity and respect are two virtues that this company was built on from day one. Alloy does not discriminate based on race, religion, national origin, age, sex, gender, disability, sexual orientation, or any other protected category. We want the best people, and it doesn’t matter what you look like or who your friends are. We also believe that the workplace should be comfortable and safe.  If you need reasonable accommodation at any point in the application or interview process, please let us know.