Senior Manager, Google Ads - Remote

MINT MOBILE is seeking a talented Senior Manager, Google Ads to join the Marketing Team! Individual reports to Director, Media & Acquisition. Role is remote - must reside in the United States.

ABOUT THE ROLE

As the Senior Manager, Google Ads for our Mint Mobile brand, you will manage and grow our Google channels to attract new Mint subscribers. You will help lead the day-to-day strategy and execution of our Google and Microsoft Ads campaigns, focusing on Search, Shopping, Display, and Native campaigns — with the opportunity to expand to other platforms. You will be responsible for continuously optimizing, tracking, and reporting campaigns' success while driving innovation through testing new strategies. You will play a pivotal role in the success of our media team and will help shape our acquisition strategies.

Your usual day of awesomeness includes:  

• Working closely with the Director, operating as their right-hand person, and managing the team to bring the Director's strategic vision to life.
• Managing and mentoring internal media buyers - guiding strategy, delegating tasks, QAing, and coaching as needed.
• Directly managing Search & Shopping campaigns across Google & Microsoft.
• Working closely with the team to manage and optimize Display and Native campaigns across Google and Microsoft.
• Tracking performance and optimizing campaigns to achieve sales and efficiency goals using last-touch and custom attribution models.
• Managing channel and campaign budgets, making recommendations on strategies to maximize performance.
• Brainstorming, identifying, scoping, and prioritizing new test initiatives.
• Designing and executing audience, targeting, landing page, and creative tests; reporting and evaluating results to drive future recommendations.
• Collaborating with our in-house marketing analytics team to deep dive into performance and understand channel interactions.
• Monitoring and reporting on daily campaign performance, conducting analyses, and investigating performance changes.
• Conducting inventory audits and establishing bidding strategies to improve campaign performance and reach new groups of customers.

People Management & Leadership

• Motivate & encourage employees at all levels, creating an environment where team members understand the vision and strategy.
• Provide quarterly feedback to direct reports and career development opportunities.
• Set team and individual goals quarterly - ensure alignment with overall strategic objectives.
• Create measurable metrics for employees; both on sales results and operational efficiency
• Mentor and empower employees by allowing them to perform their duties, and make mistakes, which can then be used as teaching opportunities. 

WHAT YOU BRING

• 4+ years of experience managing multi-million dollar Google Ads campaigns, particularly in Search and Shopping (at a media agency a plus).
• Minimum education requirement: Bachelor’s Degree.
• Strong leadership skills with a proven ability to lead, manage, and mentor members of a top-performing Media & Acquisition team.
• Experience managing Display and Native campaigns, YouTube/Video a plus.
  
• Hands-On-Keys / Technical experience creating, deploying, and optimizing media campaigns.
• Mastery of digital buying platforms (Google Ads & Microsoft Ads).
• Experience with Amazon Sponsored Ads, DV360, or The Trade Desk a plus.
• Advanced skills in Google Analytics (GA4 a plus).
• Experience leading and training media buyers.
• Excellent analytical and critical-thinking skills, with strong attention to detail.
• Enthusiasm for translating data into actionable insights.
• Strong organizational skills and ability to juggle multiple projects and tight deadlines.
• Excellent communication and relationship-building skills.
• Advanced computer skills, particularly Microsoft Excel.
• Desire to join a small, growing team.
  

WE ARE MINT MOBILE

We connect people to what’s most important in their lives: Easily, affordably and reliably. We strive to be California’s Preeminent Destination Employer. Oh yeah, we get it too! We understand what matters to you most. You’re an individual with unique needs, and we’re prepared to exceed any expectations you have for an ideal employer. 

We’re smart, strategic, and get things done without a lot of red tape or unnecessary politics. Everyone matters here and everyone has a voice. Expect to spend your time contributing to projects that really matter. We obsess over the employee experience. To start, we provide some of the most competitive salary, benefits, family leave, and vacation in Southern California. We believe in you and invest in you. Not just your career aspirations, but your life.

In addition, we’ve got a laundry list of perks you’ll brag about on insta -- Lunch every day prepared by our very own chef, healthy snacks, onsite gym, car wash services, and most importantly, a team atmosphere. We even raise the bar on well bars, including Espresso/Cappuccino/Nitro/Cold Brew/Kombucha Bar, Froyo Bar, Breakfast Bar, Snack Bar and a, well, you know, bar (after 5 pm).  

And if you feel intrigued right now reading, imagine the co-workers we have already attracted. This is the kind of team you’ll want to take home to mom or invite to your kid’s next birthday party. This is the kind of close-knit community happening here. Come check out how you can be part of Mint! 

OUR VALUES – LET’S MAKE LIFE ULTRA TOGETHER!

• Ownership: We are all owners; be the outcome and get the job done.
• Action Biased: Be brilliant, proactive, and act with urgency.
• Embrace the Adventure: Be agile, adaptive, and thrive on change.
• Invent and Simplify: Never accept good enough.

$1,000 REFERRAL BONUS

Take a look at this job description, if you are the right person, please apply. If Mint Mobile doesn't appear to be a fit for you, refer a friend or colleague and get $1,000. Let your friend or colleague know to provide your full name and email when applying to the job.  If we hire them and they stay for 90 days, you get $1000.  For more details of restrictions and rules, please email recruiting@ultra.me.

We are committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, or protected veteran status. We support an inclusive workplace where associates excel based on personal merit, qualification, experience, ability, and job performance.

In support of the Equal Pay for Equal Work Act, the range of starting pay for this role is $120,000 - $140,000.  This is not a guarantee of compensation or salary, actual compensation is influenced by a wide range of factors including but not limited to skill set, level of experience, education, certifications, responsibility, and geographic location.  We also offer a variety of benefits including health, disability insurance, 401 (k), flexible spending accounts, EAP, education reimbursement, parental leave, unlimited vacation, bonuses, and company paid holidays.  The specific programs available will vary depending on state, start date, and employment type. Our recruitment team will be happy to answer any questions you may have.

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