Offer summary

Qualifications:

Experience with Salesforce Marketing Cloud is required., Proficiency in SQL and Excel for report generation and data analysis., Strong communication skills to present and explain reports clearly., Industry experience in business services and B2B sectors is preferred..

Key responsabilities:

Support the marketing team in customer acquisition and retention campaigns across APAC.

Conduct advanced data analysis and apply statistical modeling techniques.

Generate insights into customer segments for CRM initiatives and business development.

Maintain data integrity standards and provide reporting support to stakeholders.

Job description

Job Description

In your position as Reports Analyst, you will be responsible for supporting the marketing team to identify and implement customer acquisition, retention, and growth campaigns across APAC. You must be able to meet tight deadlines and provide insightful CRM recommendations to stakeholders or the business. You will also conduct advanced data analysis and apply statistical predictive modeling techniques to build, maintain, and provide value to the business.

Being well-versed in marketing automation, business analysis, and able to gather business requirements, as well as manage CRM projects, is required. This role needs to be self-motivated, with the ability to drive initiatives and meet deadlines to ensure that the CRM department's vision is met on time and on target.

Lastly, you should understand privacy laws and drive data collection, evaluation methodologies, data compilation, relevancy, and usage. The role will require analytical and problem-solving skills to discern a clear and accurate understanding of the information given. You must ensure the accuracy of all data and other related information.

Your detailed duties and responsibilities will be discussed by the Operations Manager.

Duties and Responsibilities

Support the data analytics requirements for the business
Generate insight into customer segments for use within business development and other CRM initiatives
Initiate, drive, and support CRM activities using data
Maintain established processes for Customer Data Management
Maintain data integrity standards and appropriate business/commercial rules
Provide data metrics (clarity, accuracy, depth, and recommendations) to the business and all stakeholders
Provide reporting support to the Key Account Management program for APAC
Support the CRM team’s data management programs through report generation
Use SQL Server and Excel to prepare accurate marketing campaign lists and reports
Support the management of business development activities by:
- Identifying growth, cross-sell, up-sell, and retention opportunities within the database
- Preparing call lists and follow-up lists for business development days
Prepare recurrent regional reports and review information on a monthly/quarterly basis, such as Key Account Management report, Post Placement Call report, Lead Generation report, etc.
Understand the concepts of data definition, integrity, security, availability, and consistency of use
Support the Customer Data Management process and end-to-end responsibility for customer data definition, integrity, and availability

Requirements

Requirements:

Salesforce Marketing Cloud experience is required
Having Salesforce and SQL experience is essential
Experience in creating reports in dashboards and Excel reports
Ability to build reports from scratch and create complex data extensions to target niche audiences, including providing additional information on reports
Self-serving reports capability
Ability to evolve processes and improve reporting mechanisms
Ability to use SQL and Salesforce to review and modify existing reports (e.g., reviewing what Jez has done and making necessary modifications)
Industry experience in business services and B2B sectors
SQL proficiency—plug and play expertise
Strong communication skills, as the candidate will need to present and explain reports clearly
Ability to scope out and define report requirements and communicate effectively with stakeholders