Offer summary

Qualifications:

At least 4 years of relevant CRM or retention-based marketing experience, preferably in Technology, Ecommerce, or Regulated Gaming., Exceptional analytical skills for executing A/B tests and communicating results effectively., Strong organizational skills with attention to detail, capable of managing multiple projects under tight deadlines., Knowledge of Braze, Liquid, HTML, SQL, and/or Tableau is a plus..

Key responsabilities:

Manage the development, execution, and analysis of channel communications including emails and app notifications.

Collaborate with internal teams to gather work requirements and maintain feedback loops.

Identify new CRM opportunities and leverage internal data for campaign optimizations.

Research industry best practices to enhance marketing efforts and optimize internal processes.

Job description

Location: Boston, Massachusetts

Job Type: Contract

Compensation Range: $35 - 42 per hour

We're looking for a CRM Specialist to create and manage campaigns across key channels, improve processes, and collaborate with teams to develop effective strategies. You’ll play a key role in ensuring communications align with best practices, delivering an exceptional customer experience. Our company values autonomy, collaboration, and a data-driven approach.

Responsibilities:

Manage the development, execution, and analysis of channel communications, including emails, app pushes, and in-app notifications.
Efficiently manage projects and tasks by gathering and defining work requirements while maintaining an ongoing feedback loop with internal teams and stakeholders.
Proactively partner with Product, Engineering, and Marketing partners to identify new CRM opportunities, integrate new features, and leverage internal data for campaign optimizations and automated processes.
Identify hypotheses for testing that will impact the broader CRM group and design tests to accurately measure success.
Research industry best practices and techniques to continuously look for new ways to improve our marketing efforts in these channels and optimize internal best practices.
Responsible for goal setting and tracking for their channel or customer cohort.

Qualifications:

At least 4 years of relevant CRM or retention-based marketing experience, preferably working in the Technology, Ecommerce, or the Regulated Gaming industry.
Exceptional analytical skills to execute A/B tests and clearly communicate results and define the next steps.
Well organized and great attention to detail, with the ability to work on multiple projects simultaneously, often under challenging time constraints.
Be a data-driven and strategic thinker with a passion for sports, gaming, or technology.
Knowledge of Braze, Liquid, and conditional logic is a plus.
Knowledge of HTML, SQL, and/or Tableau.
Proven experience as a self-starter who is comfortable in a fast-paced, quickly changing environment.

JOBID: 1084003

#PL

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).

This posting is open for thirty (30) days.

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