Product Marketing Manager

AT CASTOR, WE DRIVE FASTER, SMARTER MEDICAL RESEARCH

We believe that faster, more diverse clinical trials help extend the human health span and provide a greater return on investment.

We strive to improve the clinical trial experience for patients, sites and sponsors, using technology to accelerate every step of the clinical trial journey.

Our modular clinical trial platform enables the capture and re-use of research data from anywhere, anytime and helps optimize each activity in the clinical trial journey by reducing human effort with technology. From recruitment to monitoring, we help make it easier to design and deploy trials, enroll and engage patients, collect data and analyze results.

If you’re passionate about designing innovative solutions for the clinical research industry and thrive in a dynamic SaaS environment, we’d love to hear from you!

The main focus of the role

We are looking for a Product Marketing Manager to drive product positioning, go-to-market strategy, and sales enablement. This role is crucial in bridging marketing, sales, solutions, and product teams—ensuring our messaging resonates with customers, supporting sales efforts, and leading strategic product launches.

This is a key strategic function that will shape how Castor’s products are perceived, adopted, and used by researchers worldwide. Your work will have a direct impact on revenue, sales performance, and market positioning. If you’re looking to take ownership of product marketing in a high-growth, mission-driven company, this is your opportunity.

What you’ll be doing

Product Marketing Strategy & Positioning

• Develop product positioning, messaging, and value propositions tailored to key audiences.
• Create customer personas and competitive differentiation strategies.
• Align marketing, sales, and solutions teams around a unified product strategy.

Go-to-Market Strategy & Product Launches

• Lead GTM planning and execution for new products, features, and updates.
• Define launch objectives, target audiences, and campaign strategies.
• Work cross-functionally to ensure seamless execution and strong adoption.

Sales Enablement & Customer Advocacy

• Develop sales enablement materials (presentations, product demo content, competitive battlecards, case studies).
• Partner with sales and solutions teams to ensure they have the right tools and messaging to close deals.
• Advocate for the customer voice, ensuring insights are reflected in marketing content and product strategy.

Content & Thought Leadership

• Develop high-impact product content (web content, whitepapers, case studies, video scripts).
• Collaborate with marketing to create demand-generation campaigns that drive pipeline growth.
• Establish Castor as a thought leader in clinical trials, RWE, and digital-friendly trials.

Market Research & Competitive Intelligence

• Conduct market research to stay ahead of competitors and industry trends.
• Use insights to refine positioning, messaging, and marketing strategies.

PR & Communications

• Strengthen Castor’s presence in industry media by developing strategic PR initiatives.
• Build and maintain relationships with journalists and industry influencers to drive greater brand impact.

Support other marketing  initiatives when and as needed.

What you’ll bring

• Proven experience in B2B product marketing (4+ years), preferably in life sciences, SaaS, or health
• Strong collaboration skills—ability to align marketing, sales, and product teams.
• Data-driven mindset—experience leveraging analytics to inform decisions.
• Ability to operate autonomously—can drive initiatives without heavy oversight.

Nice to have

• Experience working with sales teams on enablement strategies.
• A network in clinical research, health tech, or digital trials.
• Experience in PR/media relations.

Please note that we are open to hire from different European countries. However, we are unable to accept applications from France, Spain, Bulgaria, Germany, Belgium, Sweden and Switzerland.
 
How Castor takes care of you

At Castor we truly live and breathe one of our core values, believing we can achieve anything with a healthy and happy team. Our benefits reflect this:

• Guaranteed ‘happy holidays’ bonus  
  
• Employee Stock Option Plan 
  
• Learning & Development budget to support your growth
  
• Unlimited annual leave 
  
• A fully remote role, with support for your home office set-up and annual ‘Remote Productivity’ budget
  
• A flexible working schedule: nobody is tracking your time except you, we focus on output and delivery
  
• A great work-life balance
  
• Quarterly downtime weeks, access to OpenUp, well-being workshops, sleeping courses, virtual company events and celebrations

We are a remote company. At Castor,  we value flexibility and believe that the best talents can work anywhere in the world. From flexibility improvements to productivity growth, we want to make sure you are happy, healthy, and productive while working from home.

Every Castorian counts. We celebrate you for who you are. We build products to make clinical research accessible to the world and a company where everyone, anywhere, is welcome. It does not matter where you are from, where you are based, or what your gender, age, or sexual orientation is.

Our remote setup is for your family, your work-life balance, your mental health, and your right to be your most authentic self. You are celebrated for who you are, for all the differences and quirks that define you. We want your unique voice to be heard and succeed together as a happy and healthy team!

Castor continues to grow as an Equal Opportunities Employer. We strongly encourage applications from women, people of color, and people from the LGBTQ(+) community. Please feel free to share the pronouns you use (for example she/her/hers, he/her/his, they/them/theirs, etc.).