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Marketing Contractor - Hong Kong

Remote: 
Full Remote
Contract: 
Experience: 
Expert & Leadership (>10 years)
Work from: 

Speak logo
Speak E-learning Scaleup https://www.speak.com/
51 - 200 Employees
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Job description

About us

Our mission is to reinvent the way people learn, starting with language. We begin by teaching the next billion people English, Spanish, and French.

English is the global language of business, culture, and communication, and over 1.5 billion people around the world are actively trying to learn right now. Others dream of communicating with the half-billion native Spanish speakers across the globe. The problem is that it's nearly impossible to learn to speak a language without constant access to a speaking partner. Grammar and vocab apps don't really help – you need to actually converse with someone.

Speak is on a journey to fix this. We're creating an AI-powered experience that replicates the flow of a conversation, without needing a human on the other end. The goal is to make it radically more accessible to be able to have conversations in a foreign language and eventually help hundreds of millions of people gain fluency who otherwise wouldn't be able to.

We started on this journey over five years ago and we've still got a long ways to go. We're thoughtfully adding new team members only when we think they can truly play a big role in our mission.

Speak launched first in South Korea where we have quickly grown to become the top grossing education app in the country. We have now delivered this winning product to more than 40 countries globally and are continuing to expand to more markets in the coming months. The company is well funded, and as of December 2024, we've reached a $1B valuation with our Series C round, through key partners like Accel, OpenAI, Founders Fund, Y Combinator, Khosla Ventures, Lachy Groom, Josh Buckley, and more. We’re a team of more than 90 based throughout San Francisco, Seoul, Tokyo, Taipei, and Ljubljana.

About This Role

Speak is aiming to formally bring our app & services to Hong Kong! In 2024, we were mentioned as Google Play’s Best App of the Year in several APAC markets, including Hong Kong, which was achieved organically through our strong, AI-driven English-learning solution. We are looking for a go-to-market/marketing contractor to help us formally launch this market, collaborating with our broader global team on a part-time or full-time contract basis!

This is a 12-month contract position, and can be part-time (minimum 24 hours / week). You will operate remotely, but will frequently collaborate with our teams in SF and Taiwan.

What you’ll be doing

  • Conduct key market research and user surveys to devise go-to-market and growth plans for Hong Kong in 2025

  • Identify local partnerships (i.e. with influencers, UGC creators, designers, and PR agencies) to build and execute our marketing strategy

  • Build roadmaps and start tackling other channels of marketing, including but not limited to: paid ads, creative collaboration (creator management and script writing for promotional content), CRM/lifecycle management

  • Collaborate with the broader Taiwan and HQ teams to establish & meet regional market goals for the year

What we’re looking for

  • Relevant experience in the local market & in managing marketing campaigns

  • Native-level proficiency in Cantonese/Mandarin, business-level proficiency in English

  • Track record of managing local paid ads as well as partnerships (with influencers)

  • Ability to create compelling messages & copies that are relevant to the local market, in each marketing channel types

  • Previous experience in content producing or marketing analytics a huge plus!

  • Previous experience in a start-up setting or launching new products also a huge bonus

Why work at Speak
  1. Join a fantastic, tight-knit team at the right time: we're growing very quickly, we've most recently raised our Series C from some of the top investors in the valley, and we've achieved product-market fit in our initial markets. You'd join at a magical time when a single person could significantly change the course of the company.

  2. Do your life's work with people you’ll love working with: we care strongly about our craft and want every person at Speak to feel like they're growing every day. We believe in the idea that working with people you both enjoy and have respect for makes everything better. We hire thoughtfully and only work with people we admire deeply.

  3. Global in nature: We're live in over 40 countries and launching in a number of new markets soon. We have dedicated offices in San Francisco, Ljubljana, Seoul, and Tokyo, and you’ll have the opportunity to talk to users in each of these regions on a regular basis as well as travel.

  4. Impact people's lives in a major way: Learning a language is one of the single most life-changing skills one can learn, and right now 99% of people never achieve their goal because the process is broken. We’re helping millions of people achieve their goals and improve their lives.

Speak does not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Required profile

Experience

Level of experience: Expert & Leadership (>10 years)
Industry :
E-learning
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Collaboration
  • Teamwork
  • Communication

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