15Five is the strategic performance management platform that drives action and impact, helping businesses and their people thrive. HR leaders are empowered with data-driven insights and guided recommendations, while people managers are transformed into changemakers, all within the flow of work, accelerating employee engagement, performance, and retention. 15Five combines the power of generative AI, custom analytics and human-centered principles in a complete platform including 360° performance reviews, actionable engagement surveys, robust goal & OKR tracking, customizable manager coaching and training, and ongoing manager-employee feedback tools like guided 1-on-1s and check-ins. HR leaders, managers, and employees at over 3,500 companies rely on 15Five daily, including Credit Karma, HubSpot and Pendo.

The Senior Product Marketing Manager at 15Five shapes and executes 15Five’s product marketing strategy. This includes understanding market dynamics and customer needs through market research, conveying value through compelling product positioning and messaging, and driving strong adoption of new and existing products through high-impact launches and ongoing campaigns.

OUTCOMES

Diagnose buyer behavior and competitive dynamics to inform GTM and product strategy

Oversee ongoing market research with both customers and prospective customers to advocate for buyer needs and capture competitive intelligence

Validate campaign concepts and messaging through market testing and interactions with key industry analysts

Create a feedback loop between our customer base and the product and marketing teams

Advance our go-to-market strategy with compelling messaging and packaging

Develop positioning and messaging for the products across our portfolio that convey differentiation and value in the minds of prospects and customers

Contribute to recommendations for new pricing, packaging and product naming decisions

Create high-quality sales narratives, collateral, case studies, and internal training materials that enable our sales and CX teams to drive higher win rates and expansion rates

Maximize product adoption among prospects and current customers

Generate widespread market awareness and incremental pipeline and revenue among prospects and customersby orchestrating successful product launches

Partner closely with the Product Team to oversee roadmap communication, participate in the feature development process, and inform the company and market of our product vision

Drive higher win rates, greater product adoption and expansion revenue with customers through sales enablement, product education and expansion campaigns

COMPETENCIES

Collaborative - You can successfully rally and inspire cross-functional teams spanning product, marketing, customer success, sales and marketing to orchestrate successful programs and campaigns

Empathetic - You ground every decision and expression of our positioning as an advocate for the HR leader, their people managers and employees, and you bring back market intelligence that helps us get as close to the customer as possible

Persuasive - You have exceptional oral and written communication skills that can convince a buyer or customer to change their behavior and a colleague to partner with you.

Outcome Oriented - You tie product marketing initiatives back to strategic impact, company and marketing goals, and you rigorously assess results both analytically and qualitatively

Organized - Strong organizational and project management skills, with the ability to meet deadlines while managing multiple concurrent workstreams.

DESIRED EXPERIENCE

7+ years Product Marketing experience at a B2B SaaS company

Deep understanding of the HR buyer preferred

Strong product marketing portfolio driving product launch, adoption & lifecycle initiatives with senior cross-functional stakeholders

Comfortable with Google Workspace, Slack, Salesforce, HubSpot, Gong, Highspot (or similar) and willing to learn new systems as needs arise

SAMPLE WEEK IN THE LIFE

Monday: Review trendlines on NLB win rates and product adoption rates, sharing insights across the team.. Develop a new copy deck for an upcoming product web page relaunch.

Tuesday: Weekly meeting with product managers. Final standup with the marketing team to cover all comms for an upcoming launch. An afternoon of self-led learning on pricing strategies.

Wednesday: Refine the launch plan for this upcoming quarter and share for feedback. Conduct 2 qualitative interviews with recent buyers in the category, and provide feedback on messaging 3 high ACV NLB prospect meetings.

Thursday: Launch a new customer campaign designed to increase adoption of 2 key product areas. Brief an agency to kick off an upcoming set of product teaser videos.

Friday: Propose a pipeline-generating product tie-in to the Demand Gen team for their upcoming webinar. Submit a creative brief for a new version of the sales narrative. Catch up with the marketing team during a social hour.

ABOUT 15FIVE

15Five is the holistic performance management company. 15Five equips HR teams with a complete platform solution to improve manager effectiveness, drive high performance and engagement, and increase retention. 15Five’s easy-to-use software, coaching, manager training, and community enables HR leaders to continuously measure engagement and performance, and empower managers to drive change.

At 15Five, we focus on building a diverse team that prioritizes inclusivity and celebrates everyone’s unique identity. We are proud of our thriving hybrid culture that supports a remote-first workplace balanced with distributed office hubs, and annual opportunities for all employees to connect in person. We also offer:

- Full Medical, Dental, and Vision Insurance

- Flexible Time Off (minimum 3 weeks off every year)

- Employer paid Short-Term, Long-Term Disability, and Term Life

- 401K with 4% match at 6 months of employment

- Inclusive Benefits Stipend (to help cover some of the gap on medical needs not covered by traditional benefits)

- Up to 16 weeks Paid Parental Leave for birth and non-birth parents

- 16 paid holidays in 2025

- TalkSpace (mental health therapy)

- Wellness Coach App (offers meditation and movement classes, courses, workshops, and panels in a live and interactive setting)

- Thrive Time (2 hours of time on Friday dedicated to your personal self-care/self-growth/recharge activities)

- Monthly reimbursement for internet

- Sabbatical Program accessed at 7 Years

- We also provide extensive training and development such as strengths discovery and alignment and Manager specific development opportunities

For more information see:

Our Mission, Vision, & Values - https://www.15five.com/about

Our People and Culture - https://www.15five.com/about/careers

Diversity, Equity, Inclusion, & Belonging - https://www.15five.com/deib

Our Personal & Professional Development Resources - https://www.15five.com/resources/content-library

Reading over the role description and feeling like you don’t check every box? That’s okay; if you think you have what it takes but don’t necessarily meet all the criteria, please apply—you could be exactly who we are looking for!

15Five follows equitable hiring practices. Our compensation programs are designed to attract, motivate, and retain talented employees who are highly engaged, high performing, and have an exceptional impact on the business and our customers.

The base salary range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the role across all US locations. We benchmark all roles for compensation in ranges relative to the top half of the market of similar tech companies using up-to-date market data. Within the range, individual pay is determined by budget allocated for the role and additional factors, including job-related competencies and skills, experience, and relevant education or training. Please note that the compensation details listed in US job postings reflect the base salary only, and do not include bonus, equity, or benefits. The US new hire base salary range for this full-time role is base salary $126,000 - $137,000 + equity + bonus + benefits.

Note that base salary ranges are reviewed each year based on up-to-date market data, and team members who are performing are eligible for a merit increase, budget permitting.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

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Senior Product Marketing Manager

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