App Store Optimization Specialist

Company Overview:

Zilicon Network Solutions Private Limited is an advertising services company that operates in India. It specializes in providing app store optimization and digital marketing services to clients across various industries.

Role and Responsibilities:

The App Store Optimization Specialist will be responsible for leading and executing the company's overall ASO strategy. Key responsibilities include:

• Developing and executing ASO and SEO strategies to increase visibility and downloads for clients' mobile apps and websites
• Conducting keyword research and optimization of metadata and content to improve app store search rankings
• Analyzing competitor data and identifying opportunities for improvement
• Collaborating with internal and external teams to produce creative content based on ASO strategies
• Staying up to date with the latest ASO and digital marketing trends and best practices

Candidate Qualifications:

The ideal candidate should possess the following qualifications:

• Minimum of 2-3 years of proven ASO experience
• Excellent understanding of ASO best practices and app store algorithms
• In-depth knowledge of keyword research and ASO as well as ability to align SEO strategies to support ASO
• Experience managing and handling creative assets & metadata copies for Appstore, as well as for A/B testing
• In-depth knowledge of research principles and methods and experience in analyzing data
• App Localization experience is a plus

Required Skills:

The ideal candidate should possess the following skills:

• Strong communication and interpersonal skills
• Critical thinker and problem-solving skills
• Ability to work independently and as part of a team
• Organized and detail-oriented
• Proficient in Microsoft Excel and Google Analytics