Marketing Project Manager

THE ROLE

We are seeking a results-oriented Marketing Project Manager to deliver key customer acquisition initiatives for marketing.  This role will focus on driving success in SEO (Search Engine Optimization), SEA (Search Engine Advertising), and other digital marketing strategies. The ideal candidate will have a passion for marketing analytics, a strong project management background, and the ability to collaborate effectively across cross-functional teams.

This is a 100% remote/work-from-home role.

THE KEY RESPONSIBILITIES

• Project Management:
  • Develop and oversee project plans for SEO, SEA, and other customer acquisition campaigns, ensuring alignment with business goals and deadlines.
  • Coordinate with marketing and engineering teams to define project scope, deliverables, timelines, and budgets.
  • Manage workflows, assign tasks, and track progress 
• SEO & SEA Strategy:
  • Collaborate with the marketing team to plan and execute SEO strategies, including keyword research, content optimization, and technical SEO improvements.
  • Work with engineering to implement website and platform enhancements that improve search engine rankings and site performance.
  • Drive SEA campaigns, including paid search strategies, ad copy creation, and performance analysis.
• Cross-Functional Collaboration:
  • Act as the primary liaison between marketing and engineering teams, ensuring seamless communication and alignment of priorities.
  • Partner with content creators, designers, and developers to deliver optimized and engaging marketing materials.
  • Provide clear documentation and reporting on technical requirements, marketing analytics, and campaign outcomes.
• Performance Analysis & Reporting:
  • Monitor and analyze the performance of SEO and SEA campaigns using analytics tools such as Google Analytics, Mixpanel and similar platforms.
  • Generate actionable insights and recommendations to optimize campaign performance and ROI.
  • Prepare detailed reports for stakeholders, highlighting key metrics and project achievements.

THE MUST-HAVES

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3–5 years of experience in marketing project management, with a focus on SEO and SEA initiatives.
• Strong understanding of digital marketing concepts, including search engine algorithms, keyword strategies, and paid search techniques.
• Proficiency with project management tools (e.g., Jira, Trello) and marketing platforms (e.g., Google Ads, Google Analytics, Ahrefs).
• Excellent organizational, communication, and leadership skills.
• Technical proficiency to work effectively with engineering teams (e.g., familiarity with HTML, CMS, and website architecture).
• Analytical mindset with the ability to interpret data and drive data-informed decisions.
• Problem-solving skills and the ability to manage multiple projects simultaneously in a fast-paced environment.