Marketing Communications Manager - SaaS PR

SUMMARY

The Marketing Communications Manager will lead the day-to-day management of our PR agency and develop a strategic communications plan that aligns with Avetta’s business objectives, marketing campaigns, and messaging themes. In this high-impact role, you will be responsible for aligning the overall brand narrative with external communications, leading external media relations, and developing thought leadership strategies to position Avetta as a global leader in the industry.  As the senior communications leader, you will provide strategic oversight to the PR agency, manage executive and SME narratives, oversee high-profile media opportunities, and develop communications strategies that amplify the company’s reputation and influence. The ideal candidate is a visionary thinker, exceptional storyteller, and collaborative leader capable of engaging with executives, cross-functional teams, and external stakeholders. 

If residing within commutable distance to one of our offices, a hybrid schedule would be offered (3 days in office, 2 days work from home).  Remote work may be considered for those outside of commutable distance to an office.

ESSENTIAL DUTIES AND RESPONSIBILITIES: 

• Strategic Communications Leadership 

  • Develop and oversee a comprehensive strategic communications plan that aligns with Avetta’s business goals, marketing campaigns, and messaging priorities. 
  • Executive Communications. Serve as a trusted advisor to executives, offering strategic guidance on communications, media engagement, and brand positioning. 
  • Act as a central conduit for all external communications, ensuring messaging consistency across all departments, regions, and touchpoints. 

• Public Relations and Media Strategy 

  • Lead all PR, media relations, and thought leadership efforts to elevate Avetta’s global brand and reputation. 
  • Provide strategic oversight for PR agency operations, ensuring alignment with Avetta’s objectives and delivering measurable outcomes. 
  • Build and maintain high-level relationships with partners and influencers to secure impactful coverage. 
  • Identify and capitalize on opportunities for real time media engagement and proactive be able to tie to industry trends and breaking news. 
  • Oversee the creation, review, and distribution of press releases, ensuring timely and high-quality communications. 

• Thought Leadership Development  

  • Collaborate with internal subject matter experts (SMEs) and executives to develop narratives that align with Avetta’s strategic messaging themes. 
  • Spearhead the creation of thought leadership content working collaboratively with contributors on whitepapers, bylines, and keynote speeches, to position Avetta as an industry innovator. 
  • Work closely with the events team to secure high-profile speaking opportunities for executives and SMEs at global conferences and webinars. 

• Customer Advocacy and Storytelling 

  • Partner with customer marketing teams to identify, develop, and amplify compelling customer success stories, work with customers, partners, analysts, for media opportunities, case studies, and testimonials. 
  • Leverage customer narratives to enhance brand perception and market differentiation. 

• Monitoring and Reporting: 

  • Monitor industry trends, competitor activity, and media coverage to identify proactive communication opportunities. 
  • Lead quarterly business reviews (QBRs) with comprehensive reporting on PR and thought leadership initiatives, providing insights and actionable recommendations for companywide strategies. 
  • Develop metrics and dashboards to measure the effectiveness of communication efforts and demonstrate ROI. 

MINIMUM QUALIFICATIONS: 

• Proven success managing PR agencies, leading strategic initiatives, and securing high-impact media opportunities.  
• B2B SaaS industry experience strongly preferred
• 5 years of experience in public relations, corporate communications, or related roles, preferably in B2B software industries. 

PREFERRED QUALIFICATIONS:

• Bachelor’s Degree in Communications, Public Relations, Marketing, and/or a related field is preferred. 
• Proficiency in messaging frameworks, media relations, and thought leadership strategies. 
• Exceptional writing, editing, and storytelling skills, with an ability to communicate complex ideas clearly and effectively.
• Demonstrated ability to manage multiple high-stakes projects in a fast-paced environment. 
• Experience working closely with executives, product teams, and marketing stakeholders. 
• Strong understanding of industry trends, newsjacking opportunities, and audience engagement strategies. 

At Avetta, we are committed to salary transparency to ensure equitable hiring practices and promote trust. The salary range included in this job posting is based on internal and market data and the role's responsibilities. The final compensation offered to a candidate will be determined by several factors, including work location, job-related skills, experience, and relevant education or training.

The salary range for this position is $89,000 - $139,500 USD per year, with a potential bonus.

Benefits included:

• Health, Dental, and Vision Insurance
• 401(K)
• Paid Time Off

To apply for the Marketing Communications Manager position, please submit your online application by March 1, 2025, at 11:59 PM PST.

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