Sr. Customer Marketing Specialist

Why Lytx:

Since 1998, Lytx has led the video telematics industry using proprietary machine vision, artificial intelligence, and big data to protect and connect thousands of fleets and millions of drivers in more than 85 countries worldwide. At Lytx, you'll be a part something good - helping save lives on our roadways.

As a Senior Customer Marketing Specialist, you will develop strategies and lead activities that drive retention, loyalty, advocacy, and growth within the Lytx customer base. You will strengthen customer relationships throughout their lifecycle to encourage high-value behaviors, reduce churn, and increase lifetime value. This includes designing and executing retention initiatives such as customer nurturing, advocacy, adoption, referrals, and references.

In this role, you will collaborate closely with teams across customer success, marketing, product marketing, sales, and other stakeholders.

The ideal candidate is an effective communicator, tech-savvy, and data-driven, with hands-on experience working proactively and collaboratively in a fast-paced, dynamic environment.

What you’ll do:

• Develop a deep understanding of our customers’ business goals and objectives to identify opportunities for alignment with Lytx’s business and marketing strategies.
• Design and execute marketing plans to onboard, drive adoption, retain, build loyalty, and increase lifetime value through personalized, targeted, and relevant marketing at every stage of the customer journey.
• Drive integrated customer communications, including newsletters, surveys, promotions, emails, and nurture streams.
• Plan and coordinate in-person and virtual events, such as roundtables, webinars, and the annual user conference.
• Measure the impact of customer marketing activities and financial outcomes to support annual renewal targets.
• Build and engage our advocacy community, generating a library of customer stories and reviews.
• Other duties as assigned.

What we’re looking for:

• 5+ years of B2B marketing experience (SaaS experience preferred).
• 2+ years of experience in B2B Customer Marketing.
• Bachelor’s degree in marketing or a related field, or equivalent experience.
• Proven ability to develop strategies and build cross-functional alignment to achieve results.
• Experience in designing and implementing customer retention, advocacy, and product adoption campaigns that drive renewal.
• Data-driven approach with demonstrated success in optimizing performance.
• Strong organizational skills, attention to detail, and adaptability in a fast-changing environment.
• Excellent cross-functional communication, collaboration, and project management skills.
• Familiarity with sales and marketing tech stacks such as Salesforce, Marketo, Seismic, Base, and Asana.

Benefits:

• Medical, dental and vision insurance 
• Health Savings Account
• Flexible Spending Accounts
• Telehealth
• 401(k) and 401(k) match
• Life and AD&D insurance
• Short-Term and Long-Term Disability
• FTO or PTO
• Employee Well-Being program
• 11 paid holidays plus 1 inclusive holiday per year
• Volunteer Time Off
• Employee Referral program
• Education Reimbursement Program
• Employee Recognition and Appreciation program
• Additional perk and voluntary benefit programs

Salary is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.  This position is also eligible for an incentive compensation plan.  The expected hiring salary for this position is:

Innovation Lives Here

You go all in no matter what you do, and so do we. At Lytx, we’re powered by cutting-edge technology and Happy People. You want your work to make a positive impact in the world, and that’s what we do. Join our diverse team of hungry, humble and capable people united to make a difference.

Together, we help save lives on our roadways.

Find out how good it feels to be a part of an inclusive, collaborative team. We’re committed to delivering an environment where everyone feels valued, included and supported to do their best work and share their voices.

Lytx, Inc. is proud to be an equal opportunity/affirmative action employer and maintains a drug-free workplace. We’re committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce. EOE/M/F/Disabled/Vet.