Ecommerce Category Merchandiser

Does the idea of improving website navigation and user journeys excite you? Do you have a knack for using analytics to uncover insights and make data-driven decisions? Are you a problem-solver who thrives on finding innovative ways to enhance the customer experience?

Is this you? Then we need you as our Ecommerce Category Merchandiser! See the details of the position below.

The Pond Guy / Airmax, Inc. is the leading manufacturer and distributor of pond, lake, and water garden products—including aeration systems, fountains, and water treatments—to a nationwide network of end-users and Airmax dealers. Watch now to learn more about The Pond Guy: https://qrcodes.pro/sIkmTV.

Job Description

This position will be responsible for organizing products and categories to create exceptional online shopping experiences across multiple websites. The Ecommerce Category Merchandiser is a critical contributor to our success. This role involves combining creativity, strategy, and analytics to drive success in ecommerce merchandising. There is a family dynamic at TPG, Inc. that extends to the customer as we strive to give them the highest quality service possible.

Responsibilities

Here are some examples of the actual work your day would include.

• Organize and maintain product categories, manage homepage and category landing pages, as well as develop merchandising strategies to drive sales and improve the customer journey
• Collaborate with the creative team to produce content for banners, landing pages, and category pages
• Plan and execute seasonal promotions, product launches, special offers, and in/out-of-season projects based on sales history reporting and communications from product development
• Collaborate with Paid Advertisement team to maximize efficiency of campaigns
• Use tools like Google Analytics and heatmaps to analyze product and category performance; Conduct A/B testing on product pages and make data-driven recommendations to improve conversion rates and margins
• Provide regular reports on category performance, site traffic, and conversion rates; Analyze customer insights and reviews to inform strategies
• Enhance site navigation and product search functionality, including managing search tools like SearchSpring for spell corrections and "No Search Results" issues
• Work with marketing to implement SEO best practices; Stay updated on industry trends, customer preferences, and competitive analysis to refine strategies
• Manage online educational resources and blog articles that are customer facing
• Partner with the ecommerce development and product merchandiser teams to improve product page content, site functionality, and overall user experience
• Identify, communicate and execute enhancements to improve the shopping experience while ensuring compliance with legal and regulatory guidelines
• Support ecommerce platform functionality by assisting with troubleshooting issues
• Utilize internal project management tools to organize tasks and track progress efficiently

 Don’t know about ponds? That’s ok! You’ll be trained to be proficient in your job. We utilize an interactive combination of hands-on and visual training to ensure everyone has a full understanding of TPG, Inc.’s proactive approach to pond management.

Skill Set

To be successful in this role, you need to have a certain amount of knowledge and skills:

• Knowledge of customer preferences, industry trends, and competitor activities to tailor offerings
• Expertise in enhancing the user experience, from navigation to content clarity
• Knowledge of Google Analytics, conversion tracking, traffic and bounce-rates
• Ability to think long-term about merchandising strategies and category performance improvements
• Understanding of SEO best practices for optimizing product and category pages
• Ability to spot trends in data, analytical and creative thinking to figure out how complex systems work
• Familiarity with ecommerce platforms and tools as well as content management systems (CMS) and basic HTML programming to make tables, charts, headers, paragraphs, insert optimized images and bulleted lists
• Ability to juggle multiple projects, from routine updates to major seasonal campaigns
• Strong typing, grammar, spelling, copywriting, and editorial skills as well as strong communication skills
• Understanding of compliance requirements for online content and data management
• Must be an organized individual with strong time management skills with great attention to detail focusing on quality and precision

This position requires manual dexterity for typing, sitting at a desk and looking at a computer screen for long periods of time. In addition, portions of the position may require job shadowing and training which includes physical activity of lifting 25-35 pounds and standing for long periods of time.

We need a self-motivated Ecommerce Category Merchandiser that has a desire to become an expert while creating procedures with precision and quality.  You'll need the ability to learn quickly through training and work independently in a fast-paced environment. This person should continually add value to the organization beyond their day-to-day tasks.

Availability

You must be available to work an 8-hour shift between the hours of 7am and 6pm Monday – Friday with the occasional evening or Saturday for projects that must be done outside of normal business hours.

Remote Position

Our Ecommerce Category Merchandiser role is a work from home position. However, there are certain times our Ecommerce Category Merchandiser role may be required to come onsite, or report virtually, for training or other employer sponsored events that are during or outside your normal work schedule. Remote employees must be able to meet the standards of The Pond Guy’s telecommuting policy which include internet speeds and workspace requirements.

Compensation

This is a full-time salaried position with benefits. Benefits include:

• Blue Cross Blue Shield Healthcare
• Dental Insurance
• Vision Insurance
• Short-term Disability Insurance
• Long-term Disability Insurance
• Accident Insurance
• Critical Illness Insurance
• Life Insurance
• Paid Time Off
• Holiday pay effective immediately (8 holidays recognized)
• 401k with employer 4% match and revenue sharing
• Referral program with opportunities to earn up to $1,500 per referral
• Additional Training Programs: Career Development and Department Shadows

Company Overview

TPG, Inc. is a growing company with over 160 employees. We are a manufacturing company for pond, lake and water garden supplies with customers in all 50 states servicing both wholesale and end-users. We have customers with large ponds used for swimming, fishing and ice skating and customers with decorative water gardens containing Koi, waterfalls, and plants. Our mission is to help the world enjoy ponds by being passionate, knowledgeable and providing innovative solutions. 

TPG, Inc. is not just a team, we’re a tribe. A tribe is more like a family and is ongoing.  We have fun, pursue our goals, and help each other grow. Becoming part of TPG, Inc. means more than getting a job it’s a career move. We will give you the support you need to grow with us.

Company Divisions

TPG, Inc. encompasses a family of businesses to support customers in all pond aspects. 

Airmax, Inc. – business-to-business and manufacturing. airmaxeco.com  

The Pond Guy, Inc. – direct-to-consumer. thepondguy.com 

The Pond Guy, Inc. – local services division. weknowponds.com 

How To Apply For Position

Step 1: Submit Resume.

Step 2: If selected for further review, you will receive a request to take a ten-minute survey. Please complete the survey within three days of receipt.

Step 3: If selected for further review, you will be contacted for an interview.

The Pond Guy, Inc. prides itself on the quality of its employees and as such, candidates who receive a job offer will be required to successfully pass a drug/toxins test and background check.

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