Lifecycle Marketing Specialist

BODi is on a mission to build the Health Esteem Category! Having just launched a new brand (from Beachbody to BODi), a new platform, and a new app where fitness and nutrition is supported by positive mindset content, BODi breaks from the fitness and diet industry and ushers in the era of Health Esteem. Health Esteem specifically rejects the legacy fitness and diet industry playbook of pursuing a healthy lifestyle based on self-criticism – a playbook Beachbody used to abide by. But after observing the uptick in mental health challenges since the pandemic and seeing that 74% of Americans remain overweight or obese today, despite the efforts of the fitness industry, BODi had to make a change.

Working as part of a small team in a fast-paced environment, our Lifecycle Marketing Specialist will be responsible for the ongoing management and QA of our CRM systems (i.e. data, workflows, and templates). This role will support BODi’s overall strategy by helping grow our personalization capabilities and allow us to provide engaging and relevant communications to our members. Ideal candidates will have great attention to detail, familiarity with segmentation & complex user data, and experience with an array of digital marketing tools.

The Lifecycle Marketing Specialist will play a critical role in the configuration, usage, and support of the software systems used for CRM content, data, and automation. Day to day, this individual will work cross-functionally with creative, brand, technology, and analytics partners to ensure that the best customer experience is maintained throughout the various stages of the customer lifecycle.

JOB RESPONSIBILITIES:

• Support all email marketing efforts including user data development, template creation, QA, campaign execution, and analysis

• ​​Build & execute push and SMS marketing communications across the full user lifecycle

• Utilize A/B testing methodologies to drive continuous revenue growth and creative learning

• Provide analysis of campaign performance and share out learnings with stakeholders

• Design and manage workflow automations and continually refine CRM processes

• Support team members with technical setup for digital marketing campaigns

• Provide operational support and manage project tracking software

REQUIREMENTS:

• Years of relevant experience:  2-3 years

• Education required/preferred: Bachelor’s degree in Marketing, Finance, Mathematics, or a related field

KNOWLEDGE, SKILLS, AND ABILITIES:

• 2-3 years of marketing experience utilizing technology-driven CRM systems (Iterable preferred)

• Some HTML knowledge preferred for compiling email templates and enabling personalization

• Experience building customer segments to effectively target users through their customer lifecycle

• Data-driven mentality, with experience using excel and analysis tools (i.e. Tableau, Amplitude etc.) to measure campaign performance

• A strong collaborator and process-oriented person, ensuring that deadlines are met with flawless execution

Beachbody, LLC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to  race, color, ancestry, national origin, citizenship status, religion, creed, age,  physical or mental disability, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation,  gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by federal, state, or local law.

We want you to feel safe to be the Whole You – your authentic self – without concern of discrimination, retaliation, or bias. We are committed to fighting for equality, growing our diversity, and holding ourselves accountable for inclusion. Just as our employees, coaches, and partners commit to wellness and helping others, we are committed to creating a culture and community of holistic acceptance and belonging.

To all recruitment agencies: Beachbody does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Beachbody employees, or any other company location. Beachbody is not responsible for any fees related to unsolicited resumes.

The applicable base salary range for each role varies based on several factors, including, but not limited to geographic location and job-related education, training, knowledge, and experience. This range may be modified in the future.

The pay range for this position is:
 

In addition to your base pay, The Beachbody Company offers a top-notch total rewards package, including a comprehensive benefits suite, an annual bonus opportunity, an employee stock purchase plan, a 401k plan with company match, 12-week Maternity/Paternity Leave paid at 100%, employee perks & discounts, training & career development, and generous PTO.

All benefits are subject to eligibility requirements and may vary depending on location and job level. Further information about benefits can be found here Click Link Here.

The estimated deadline for accepting applications:

Applicants should apply at Beachbody’s internal and external career sites.