Marketing Technology Implementation Director (Adobe), Digital Experience Platform

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

What you get to do in this role:

• Build and maintain strategic relationships with Adobe, ensuring we maximize the use of their capabilities while driving their product direction to achieve marketing and ServiceNow goals  

• Hold Adobe accountable for delivering on their promises, ensuring we are treated as top-tier clients.   

• Ensure that Adobe's offerings are well-integrated and adopted across the organization and ServiceNow is using best practices and methods to improve time to market 

• Create a vendor score framework with Adobe to ensure compliance and delivery of contract goals 

• Collaborate and lead cross-functional teams, including DT, Marketing, and external partners, work with team to ensure detailed architecture and implementation plans for strategic projects are in place.   

• Develop and implement technical processes and align with DT architecture and governance to optimize the use of marketing technology. 

• Align across broader ServiceNow to ensure broader adoption of Adobe capabilities across teams inside and outside of Marketing 

• Ensure marketing is getting the value out of key new features like Firefly AI and AJO B2B 

• Lead workshops, trainings, and Adobe led analysis to ensure marketing can align current processes to Adobe capabilities 

To be successful in this role you have:

• Bachelor's degree in Computer Science, Information Technology, or a related field. A Master's degree is preferred. 

• Relevant certifications in Adobe marketing solutions are a plus. 

• Ability to work independently and as part of a team in a fast-paced, dynamic environment. 

• Strong analytical and problem-solving skills, with a focus on delivering business value. 

• Exceptional communication and interpersonal skills, with the ability to build strong relationships with stakeholders at all levels. 

• Experience with the TOGAF architecture approach and processes 

• Strong knowledge of marketing technology trends, Martech architecture, and best practices. 

• Proven experience in leading large-scale Martech implementation projects in a complex, matrixed organization. 

• At least 10 years of experience working with Adobe's marketing platform, including Adobe Experience Cloud, Adobe Campaign, Adobe Analytics, and Adobe Target. 

For positions in the Bay Area, we offer a base pay of $178,900 - $313,100, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs (subject to eligibility requirements). Compensation is based on the geographic location in which the role is located, and is subject to change based on work location.

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

Work Personas 

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer 

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations 

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations 

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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