Job description

Company: EdTech Company
Location: Remote or at one of our global offices

Overview: Looking to join a growing, global team? As part of our Digital Marketing team, you will have the unique opportunity to drive paid digital marketing strategy and activity across up to nine countries in Asia. You will work closely with our regional digital marketing managers, country managers, and local area marketing teams.

Key Responsibilities:

Manage a team of 4-6 performance marketers
Implement effective paid digital advertising strategies to attract qualified prospects cost-effectively across platforms such as Facebook and Google
Contribute to our paid digital marketing activities across multiple countries, collaborating with regional digital marketing managers, country managers, local marketing teams, and the global digital marketing team
Build, test, and optimize paid ad campaigns to improve performance continuously
Analyze and report on campaigns, A/B tests, leads, revenue, and ROI

Key Performance Indicators (KPIs):

Achieving digital marketing revenue targets consistently across all markets
Maintaining strong ROI across digital marketing channels
Meeting team KPIs
High engagement of stakeholders
Consistent tracking, reporting, knowledge sharing, and rapid iteration

Skills and Experience Required:

At least 3 years of experience in a performance marketing role or similar
Hands-on experience with Facebook Ads and Google Ads
Familiarity with Google Analytics, Marketo, and Salesforce is a plus
Strong attention to detail
Excellent verbal and written communication skills
Experience managing multiple projects in a fast-paced environment
Ability to collaborate productively and efficiently with a globally dispersed team
Analytical and problem-solving skills
Exceptional learning agility
Basic understanding of the UK and US admissions process

Required profile