Paid Ads Specialist - Digital Marketing for Muslim Charities & NFPs

Company Overview:

1Web is a pioneering digital marketing firm specializing in supporting charity and non-profit organizations. We are committed to crafting campaigns that resonate with our primary audience, the Muslim community, enhancing fundraising and awareness for crucial causes.

Role Overview:

We are looking for a Paid Ads Specialist, an Ads fanatic with a “growth hacker” mentality who is obsessed with conversions. Our agency focuses on bringing in actual results, whether that’s sales, donations, or leads.

As a Paid Ads Specialist, you will be responsible for managing a portfolio of clients across all paid media channels, primarily Facebook and Google, with the potential to experiment with other platforms.

Key Responsibilities:

• Setup, manage, and optimize campaigns across multiple platforms, including evergreen retargeting sequences and offline event tracking.

• Work alongside content & product teams to develop creatives for campaigns.

• Use UTMs and other analytical tools to track campaign performance beyond normal attribution windows and communicate these findings in a meaningful way back to the team.

• Stay within target ROAS and CPA benchmarks and allocated budgets.

• Continually optimize campaign performance based on data.

• Assist digital strategists in developing new funnel and campaign strategies.

• Identify areas of opportunity and utilize conversion rate optimization tactics (i.e., A/B testing, split-testing) to maximize ROI.

• Keep your finger on the pulse to identify opportunities within paid media channels for the benefit of both 1WEB and their clients.

• Report on campaign performance weekly, monthly, and quarterly to the wider team.

• Develop and manage paid media buying processes within the company.

• Undertake ongoing training and development provided by the company to ensure skills are up to date with the latest industry strategies.

Requirements

• 3+ years of experience and knowledge in paid media buying.

• Background in advertising, marketing, and strong digital marketing experience.

• Certification in Facebook Ads and Google Ads.

• Understanding and practical knowledge of UTMs and performance tracking.

• Ability to communicate well and enjoys teaching or helping others.

• Ability to think strategically in relation to funnels and campaigns.

• Willingness to try new strategies.

• Team player and can also manage people and contractors or agency partners to ensure a high quality of care.

• Super organized and able to follow procedures when it comes to things like naming conventions.

• Good marketing background with an understanding of all components of the funnels aside from just the ads.

Benefits

1. Flexibility: Enjoy the freedom to set your own schedule and work from the comfort of your chosen location.

2. Diverse Projects: Engage in a variety of stimulating projects across different industries, expanding your skill set and knowledge base.

3. Competitive Compensation: Receive competitive rates reflective of your expertise and contributions.

4. Independence: Operate as an independent professional, managing your workload and projects autonomously.

5. Networking Opportunities: Collaborate with diverse teams and clients, fostering valuable connections within your field.

6. Professional Development: Access resources and opportunities to enhance your professional growth and refine your expertise.

7. Work-Life Balance: Maintain a healthy work-life balance by determining your workload and availability.

8. Remote Work Environment: Embrace a remote work culture that supports your productivity and allows you to thrive in a location of your choice.

9. Potential for Long-Term Collaboration: Opportunities for extended or recurring projects based on successful engagements.

10. Supportive Environment: Benefit from a supportive network that values your unique skills and contributions.