Dynamics 365 Customer Insights Marketing Automation Engineer

ABOUT GREYSTAR

Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing, logistics, and life sciences sectors. Headquartered in Charleston, South Carolina, Greystar manages and operates more than $315 billion of real estate in 250 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 1,000,000 units/beds globally, and has a robust institutional investment management platform comprised of more than $78 billion of assets under management, including over $36 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.

JOB DESCRIPTION SUMMARY

JOB DESCRIPTION

Responsibilities:

Journey Orchestration and Campaign Management

• Set up, configure, and optimize customer journeys in CI-Journeys, focusing on segmentation, personalization, and multi-channel marketing automation.
• Develop journey mapping strategies that align with customer lifecycle stages, using CI-Journeys capabilities for email, SMS, and push notification outreach.
• Administer and enhance advanced features such as real-time marketing, Approval Workflows, Consent Center management, data-driven insights, and customer segmentation.
• Develop and integrate custom workflows, plugins, and Power Automate flows as needed.
• Monitor and analyze journey performance, providing insights and recommendations for continuous improvement.
• Create automated workflows and triggers within CI-Journeys to handle audience segmentation, dynamic content, and journey personalization based on customer behavior.

Data Management & Integration

• Ensure data accuracy and integrity by managing and configuring marketing data models and synchronization with D365 Customer Insights - Data, Dataverse, and other systems.
• Work with data engineers to integrate CI-Data with external data sources, ensuring data alignment with CRM, ERP, and other systems.
• Monitor and resolve issues related to data unification and profile enrichment.

Work with Stakeholders

• Collaborate with marketing and business stakeholders to understand campaign goals, marketing automation needs, and customer engagement strategies.
• Provide strategic guidance on leveraging Customer Insights – Journeys (previously Dynamics 365 Marketing) capabilities to meet business objectives.
• Recommend best practices for marketing automation, journeys, segmentation, customer journeys, campaign execution, campaign KPIs
• Provide training and enablement sessions for end-users, marketing teams, and technical teams on Customer Insights-Journeys (Dynamics 365 Marketing) functionalities.
• Create documentation, playbooks, and guides for best practices and platform usage.

Support and Maintenance

• Provide ongoing support and maintenance of CI-Data and CI-Journeys, managing configurations, updates, and enhancements.
• Develop and maintain system documentation, including process flows, configuration settings, and troubleshooting guides.
• Manage and monitor CI-J instances for optimal performance, ensuring data and journey workflows are operating effectively.
• Set up and monitor marketing KPIs and dashboards to track campaign performance and customer engagement.
• Identify opportunities for optimization using A/B testing, AI insights, and feedback loops.
• Manage and troubleshoot issues related to email deliverability, bounce handling, and compliance with GDPR and CAN-SPAM regulations.
• Stay updated with Microsoft’s product roadmap for CI and related technologies, proactively preparing for new features and capabilities.

Technical Qualifications:

• 5+ years of experience working with D365 Marketing or D365 Customer Insights Journeys
• In-depth understanding of data unification, segmentation, and profile creation within CI-Data.
• Strong Understanding of Dataverse, Power Platform (Power Automate, Power BI) and integrations with other D365 modules.
• Knowledge of email deliverability, bounce management, and compliance frameworks.
• Proficiency in scaling CI-Journeys so there is performance, reliability, scalability.
• Familiarity with Azure services (e.g., Azure Data Factory, Azure Synapse Analytics) for complex data integration scenarios.
   

Functional Skills:

• Proven track record in customer journey mapping, marketing automation, and campaign management, including the use of real-time marketing features.
• Understanding of marketing and customer experience principles and how they apply to customer engagement within CI-Journeys.
• Deep understanding of marketing strategies, customer engagement models and campaign lifecycle management.
• Excellent written and verbal communication skills for liaising with stakeholders and conducting training sessions.

Technical Pre-screening test and technical interview will be required for all candidates

Overall Qualifications:

• Bachelor’s degree in Information Technology, Business Administration, or a related field. Advanced degrees or relevant certifications are a plus.
• Microsoft certifications in Dynamics 365 Customer Marketing or Customer Insights are preferred
• Strong problem solver with excellent communication skills
• Experience with other Dynamics 365 modules, such as Sales or Customer Service.
• Familiarity with AI-driven marketing tools and technologies.
• Prior experience with Salesforce marketing cloud, Marketo, Hubspot, Eloqua, Adobe experience cloud, or similar Marketing Automation and Customer Journey Orchestration products.
• "Self-starter" attitude and the ability to make decisions with minimal guidance from others
• Innovative and passionate about your work and the work of your teammates

#LI-RF1

Additional Compensation:

Many factors go into determining employee pay within the posted range including business requirements, prior experience, current skills and geographical location.

• Corporate Positions: In addition to the base salary, this role may be eligible to participate in an annual bonus program based on individual and company performance.

• Onsite Property Positions: In addition to the base salary, this role may be eligible to participate in weekly, monthly, and/or quarterly bonus programs.

Robust Benefits Offered*:

• Competitive Medical, Dental, Vision, and Disability & Life insurance benefits. Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.

• Generous Paid Time off. All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 10 paid holidays. Plus your birthday off after 1 year of service! Additional vacation accrued with tenure.

• For onsite team members, onsite housing discount at Greystar-managed communities are available subject to discount and unit availability.

• 6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).

• 401(k) with Company Match up to 6% of pay after 6 months of service.

• Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).

• Employee Assistance Program.

• Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.

• Charitable giving program and benefits.

*Benefits offered for full-time employees. For Union and Prevailing Wage roles, compensation and benefits may vary from the listed information above due to Collective Bargaining Agreements and/or local governing authority.

Greystar will consider for employment qualified applicants with arrest and conviction records.