Email & Marketing Automation Specialist (ZR_18901_JOB)

This is a remote position.

The Opportunity

We are looking for a driven, self-motivated and entrepreneurial individual who has a desire to be part of an early stage company. As an Email & Marketing Automation Specialist you will be able to develop your skills and work with an enthusiastic team.

On a Typical Day, You Will:

• Design, build, and deploy a variety of email campaigns and automated flows (such as welcome sequences, abandoned cart sequences & post-purchase engagement, loyalty, & retention sequences)  that meet business and marketing objectives
  
• Oversee day-to-day email campaign execution, sometimes within tight deadlines, including set-up, segmentation, scheduling, testing, tagging, deployment, and reporting/analytics
  
• Implement testing & optimization opportunities including A/B or multivariate testing on email campaigns for maximum click-through and conversions
  
• Create weekly reports, optimize data reporting & communicate results (including sales revenue generated from email marketing) with executives 
  
• Identify opportunities to improve funnel metrics such as subscriber growth, lead-to-signup, signup-to-paid conversion, and customer retention
  

Requirements

• University degree in Marketing, Business, or a related field is required.
  

• 2-5 years experience in email marketing, with proven experience in email building, deployment, automation, segmentation and performance reporting.
  

• Understanding and experience with enterprise level email and marketing automation platforms (such as Marketo, Hubspot, or similar tools) with CRM integration.
  

• Hands on experience with HTML, CSS, and content management systems
  

• Ability to get your hands dirty with research, design, and copywriting. If we need to get an email out, you’ll make it happen.