Marketing Automation Specialist (E-commerce)

Days: Mon - Fri

Hours: 8am - 5pm PST

Job Title: Marketing Automation Specialist

Job Description:

We are actively seeking a talented Marketing Automation Specialist to join our team. As a Marketing Automation Specialist, you will play a crucial role in developing and executing email and SMS marketing automation programs. The ideal candidate will have a strong background in marketing automation platforms such as Klaviyo, possess expertise in segmentation, testing, and deployment, and be dedicated to continually improving campaign performance.

Responsibilities:

• Email and SMS Marketing Automation:
• Develop and execute email and SMS marketing automation programs.
• Implement segmentation, testing, and deployment strategies to enhance campaign effectiveness.
• Integration and Maintenance:
• Maintain Marketing Automation integration with Klaviyo and assist in integrating additional platforms.
• Ensure seamless integration and functionality across various tools and platforms.
• Performance Evaluation:
• Understand and evaluate campaign metrics, distributing performance insights to the marketing team.
• Work with management to define KPIs, create reporting, and analyze campaign performance.
• Continuous Improvement:
• Proactively research and implement the latest best practices, strategies, and industry standards in marketing automation.
• Plan and perform A/B testing to enhance productivity, conversion rates, and program/campaign ROI.
• Strategy Development:
• Collaborate with management to define strategic objectives and goals for marketing automation.
• Create recommendations to improve campaigns continuously based on data analysis and insights.
• Process Management:
• Manage marketing automation efforts and processes, ensuring efficiency and effectiveness.
• Streamline workflows and procedures to optimize campaign execution and performance.

Requirements

• Proven experience in marketing automation or similar roles.
• Expertise in marketing automation platforms such as Klaviyo.
• Strong understanding of segmentation, testing, and deployment strategies.
• Ability to analyze campaign metrics and derive actionable insights.
• Dedication to continuous improvement and staying updated on industry trends.
• Experience in A/B testing and enhancing campaign performance.
• Must have superior communication skills, both written and verbal.
• Must be highly organized and self-motivated with a sense of urgency.
• Strong independent project management skills.
• Ability to work effectively in a fast-paced environment and manage multiple tasks simultaneously.