Reporting to the VP of Sales – National Accounts, the incumbent is responsible for developing, maintaining, and driving the route to market for the company's snacker product line, as well as expanding service to retailers pulling the company's beverage products. This role works alongside the VP of National Accounts to implement sales strategies within the wholesale and broadline sectors, ensuring alignment with the company’s growth objectives. Key duties include creating and executing account strategies and promotional plans for broadliners, focusing on independent and regional trade. The National Sales Manager will also lead efforts to recruit, train, and develop a national/regional broker network, working to accelerate U.S. expansion. Representing the company at industry trade shows, managing key administrative tasks such as forecasting and budgeting, and supporting strategic planning with senior leadership are critical aspects of this position.
Candidates must reside in Texas, Atlanta, or Chicago to be considered for this role.
Key Skills Required
- Strong analytical mindset, decision-making and problem-solving skills
- Ability to influence – communicate clearly and concisely to gain alignment and drive action across varying audiences
- Strong Excel and PowerPoint skills
- Time management and project management skills a must!
- Attention to details and dedication to getting things right
- Maintain high level of organization, time management and project management skills, commitment to follow through, enthusiasm, and motivation
Primary Responsibilities And Essential Functions
Develops, maintains, and improves client relationships across the country for the club channel and non-traditional channels.
- Work with VP of National Accounts to implement a sales strategy for snackers in the wholesale/broadline sector, aligned with the company’s growth objectives.
- Create and implement account strategies and tactical promotion plans for Broadliner’s in Independent and Regional class of trade (Smart store opportunities-center store POG)
- Work with VP of National Accounts to recruit, train, & develop national/regional broker network in the U.S.
- Lead and develop broker partner to accelerate expansion in US.
- Attend Foodservice channel industry/customer trade shows (Sweets and Snacks, NACS, SE Petro, Big 4 wholesalers, , etc.) to promote the brand and expand the company’s network of Snackers.
- Meet all required/ requested administrative deadlines (item set up, Forecasting, budgeting), complete, on time, and with actionable information
- Support the Company’s strategic planning in co-ordination with the Senior Management Team
Forecasts, reports, and analyzes market trends.
- Manage DOT, Mc Lane, Coremark, HT Hackney, Vistar and other Broadline accounts for all pack type. As well as adding new Wholesaler’s, targeting Sysco, U.S Foods, PFG & GFS OpCos in key markets the U.S
- Collaborates with cross-functional teams to identify and develop a club pack that will drive desired sales, focused on profitability and operational efficiency for both good2grow and the customer.
- Analyzes market trends and competitors to develop strategies to increase sales.
- Provides sales forecasts and reporting on key metrics.
Represents good2grow and generates new business leads.
- Attends trade shows and events to represent the company and generate leads
Education/Experience
- Bachelor’s degree in Business or related field.
- 5+ years of sales experience
- Proven track record of meeting or exceeding sales goals
- Strong relationship building and networking skills
- Excellent verbal and written communication skills
- Ability to analyze data and market trends
- Strong problem-solving and decision-making skills
- Ability to travel up to 50% of the time
Characteristics Needed to be Successful
- We are looking for someone with a passion for service. You don’t have to be the loudest voice in the room, but you do have to love coming to work every day and you must have an authentic pride in your work.
- You must be a resourceful self-starter. If you wait to be told to do something before you do it, this isn’t the place for you.
- We need someone who is adaptable. The pace of change in our business is rapid. We create plans, but we’re always ready to shift as needed to accomplish our goals.
- You must be able to establish and retain trust across the organization. It’s a small company – there will be several critical relationships that can mean the difference between success and failure.
About Us
good2grow® is a children’s beverage company based in Atlanta, Georgia. Our mission is to use fun to help kids consume healthier products. And our commitment to this mission has made us a high-growth innovative beverage company, with a large, diverse, and ever-growing set of retail partners. We create better-for-you drinks that give both parents and kids a smile by combining great taste with tons of fun. We partner with some of the biggest names in entertainment including Disney, Universal Studios, Nickelodeon, Hasbro and so many more to top our products with 100s of all of their favorite characters. Our line of products includes snacks, juices, flavored waters, and milks, so there’s something to make everybody smile.
Why join us?
good2grow® offers a competitive benefits package, including Medical, Dental, Vision, 401(k) with company match, Health Savings Account, Flexible Spending Account, Short and Long Term Disability (along with salary continuation), a robust Parental Leave Policy, Life Insurance, 12 Paid Holidays, plus a generous Paid Time Off package. Through our community involvement and employee engagement initiatives, you will see that we value our employees’ experience and the community around us. At good2grow®, you will be consistently challenged, and your opportunities will only be limited by your ambition!
Our Culture
Not only are our products fun, so is our organization! We are visionaries with a growth mindset, built on trust, integrity, and collaboration. Our culture is unmatched, described by our employees as transparent, flexible, inclusive, and team oriented. Other words we’ve heard used to describe us are empowering, nurturing, relaxed, and high performing. Our goal is for every employee to feel empowered, valued, and part of the good2grow family. Our organization is dedicated to leveraging technology to make our work more efficient and to keep our remote workforce connected. We place value on not only maintaining work-life balance, but also enhancing it by encouraging a culture that understands the importance of each individual’s unique circumstances. We are an industrious organization with a penchant for fun!
