Marketing & Admin Executive

The client is a marketing partner for owners and brands that manage unique holiday accommodations across the UK. They help their Partners gain visibility through their social media channels and web application. Additionally, they provide them with the tools to build their brands and reach their ideal guests through content creation, social media assistance, and eventually SEO. They’re also a platform for people looking to find their perfect escape.

Role Overview:

As the Marketing & Admin Executive, you will play a key role in managing their social media presence, executing marketing strategies, handling administrative tasks, and supporting their Partners in maximizing their visibility and bookings. This role requires someone proactive, independent, and ready to take ownership of their work.

Marketing Tasks:

• Manage the clients social media accounts (Instagram and TikTok), including content creation, scheduling, responding to comments and DMs, and developing strategies to increase engagement.

• Create engaging Reels and TikToks using their existing content, ensuring they capture attention and maintain viewer interest.

• Execute email marketing campaigns using platforms like Mailchimp, creating engaging templates and newsletters for their audience.

• Research and share insights on social media trends to help their Partners reach more potential customers and increase bookings.

• Use Canva for basic graphic design to create visually appealing content for social media and other marketing materials.

• Have a beginner-level understanding of SEO, with a willingness to learn more and apply this knowledge, as SEO will become a greater focus in the future.

• Ensure all content aligns with the clients brand identity, maintaining consistency across social media and marketing materials.

Admin Tasks:

• Manage their website and web application, including adding properties, images, and descriptions, ensuring accuracy and updates.

• Use Photoshop and generative AI tools to optimise images for their web application, adjusting dimensions and quality as needed.
• Identify potential new Partners that align with our brand and reach out to them via email, introducing us and sharing introductory offers. Maintain a record of outreach efforts and follow up as needed to encourage them to join our platform.

• Organise and maintain content files, ensuring assets are easy to locate for marketing purposes.

• Communicate regularly with Partners, providing support and guidance, and engaging in meetings as needed.

• Develop and implement systems to streamline and automate workflows using modern tools like Zapier, ensuring efficient backend operations.