Job description

Overview

The Digital Marketing Manager plays a crucial role in driving the organization's online presence and engagement strategies. This position is responsible for developing, implementing, and managing digital marketing campaigns that promote the company's products and services. As an integral part of the marketing team, the Digital Marketing Manager will analyze data to inform strategies, ensuring high visibility and impact across various digital channels. This role requires a comprehensive understanding of digital marketing principles, tools, and analytics, paired with the ability to manage projects effectively. The Digital Marketing Manager will collaborate closely with cross-functional teams to create cohesive marketing strategies that enhance brand awareness and drive customer acquisition. Their leadership will not only shape the digital marketing initiatives but also contribute significantly to achieving the company's overall business objectives. By implementing effective strategies, the Digital Marketing Manager will be responsible for keeping the brand's digital footprint strong and competitive in a rapidly evolving digital landscape.

Key Responsibilities

Develop and execute comprehensive digital marketing strategies.
Manage social media platforms and create engaging content.
Optimize website content for SEO and improve organic search rankings.
Analyze website analytics and metrics to determine marketing effectiveness.
Oversee email marketing campaigns and manage email lists.
Plan and manage PPC campaigns across multiple platforms.
Create and manage content for blogs, articles, and press releases.
Design and implement innovative marketing initiatives to enhance brand visibility.
Collaborate with the sales team to support sales strategies through digital marketing.
Conduct market research to identify trends and insights.
Develop and manage budgets for digital marketing projects.
Monitor and report on digital marketing performance and ROI.
Lead and mentor digital marketing team members.
Stay updated with the latest digital marketing trends and technologies.
Establish partnerships with digital marketing platforms and vendors.

Required Qualifications

Bachelor's degree in Marketing, Business, or related field.
Minimum of 5 years of experience in digital marketing.
Proven experience managing successful digital marketing campaigns.
Strong understanding of SEO, SEM, and content marketing strategies.
Experience with Google Analytics and other performance analysis tools.
Familiarity with email marketing platforms and tools.
Exceptional writing and oral communication skills.
Strong project management and organizational skills.
Ability to work collaboratively in a team environment.
Keen attention to detail and accuracy.
Experience with budget management and resource allocation.
Adept in social media management and engagement strategies.
Understanding of HTML/CSS is a plus.
Certifications in digital marketing (e.g., Google Ads, HubSpot) are advantageous.
Flexible and adaptable to changing priorities and new challenges.
Passionate about digital trends and committed to lifelong learning.

Required profile