Digital Marketing Strategy Sales Focus

Key Responsibilities:

• Plan, develop, and execute sales-focused marketing campaigns, including email drips, reminders, and lead nurturing strategies.
  
• Create persuasive and conversion-driven content across channels (email, landing pages, ads, etc.).
  
• Collaborate closely with the sales team to align messaging and enhance funnel performance.
  
• Analyze performance metrics and optimize campaigns based on data insights.
  
• Leverage tools like HubSpot, Mailchimp, ActiveCampaign, and other CRM/automation platforms.
  

Requirements:

• Proven experience in strategic marketing with a sales focus, particularly in the U.S. market.
  
• Deep understanding of email marketing strategies, including A/B testing, segmentation, and drip campaigns.
  
• Strong copywriting skills for sales-focused messaging and content.
  
• Fluent in English (C1/C2 level) – professional grammar and tone are a must.
  
• Experience working with KPIs like CTR, open rate, conversion rate, ROI.
  

Nice to Have:

• Spanish language proficiency.
  
• Familiarity with SEO for sales copy, content automation, and audience segmentation.