Specialist - International Marketing (Mexico)

When our square shaped burgers made their first sizzle on the scene more than 50 years ago, people knew our approach wasn’t like any other. Same goes for the way we support our employees. Our culture of openness, flexibility, and inclusiveness allows everybody to flourish in their own way. If you’re looking for a career where you can be part of the action as we continue to grow our iconic brand – We got you!

Facilitate the development of high-impact strategic launch and sustain plans for key existing markets to drive maximum awareness and leverage strengths of the Wendy’s International brand. Work in partnership with Marketing Manager, Restaurant Support Center and Franchisee Marketing teams to develop annual promotional calendar, media strategies and sales channel specific growth plans to maximize sales and transaction year-on-year growth. Guide and influence alignment to brand standards across products, menus, brand positioning and recommended pricing strategies. Support LTO implementation and participation across the region in partnership with Marketing Manager and Sr. Director. Partner with brand and advertising team, advertising agency and cross-functional teams to achieve annual objectives. As-needed support Regional Marketing Managers on a project specific basis. Overall success will be measured by improvements in sales, customer counts, development (new restaurant growth) cadence of growth and profitability for the system.

Bilingual Spanish/English Required.

Position located in Mexico

Responsibilities

Maintain the implementation of annual brand plans for assigned markets within Mexico & LAC ensuring goals and calendars are followed while ensuring franchisees stay accountable to brand standards and business objectives. Build relationship and credibility with franchisees and lead regular meetings to evaluate results of advertising and promotional activities, including assessment of media plans, media mix and investment priorities.

Work with cross-functional teams on menu innovation, menu optimization, and elevation of standards. Work closely with Mktg Manager to gain franchisee alignment on menu, innovation plans, LTOs and priorities.

Provide project management for assigned initiatives including coordination with local agency on creative campaign, creative asset management and LTO implementation. Work closely with Supply Chain and in conjunction with DRSC Brand and Advertising team to successfully roll out LTOs.

Support LAC marketing team in preparing Monthly Marketing reviews and quarterly business reviews.

Prepare and participate in Menu Council working closely with Marketing Manager to capture LAC region needs while communicating to cross-functional team members updates and upcoming

Bachelor’s Degree in Marketing

2+ years of related experience in Marketing

Strong disciplined execution and problem-solving skills

Strong analytical skills

Strong communication skills

Strong computer along with written and oral communication skills

Fluent in Spanish (written and oral communications skills)

Salary Range: MX$296,000 - MX$503,000

“Wendy’s was built on the premise, "Quality is our Recipe®," which remains the guidepost of the Wendy's system. Today, Wendy's and its franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand.