Product Marketing Manager

Our client seeks a talented Product Marketing Manager to join their prestigious team. 

Here's what you'll do:

• Product Positioning & Strategy:
  • Develop a comprehensive GTM strategy for Passport, aligned with product leadership and informed by market research, user trends, competitor analysis, and strategic goals.
  • Define and communicate the value proposition of the developer API.
  • Translate technical details into clear and compelling marketing messages.
  • Provide data-driven feedback on product roadmaps based on customer insights.
• Go-to-Market Strategy:
  • Define core developer personas and user journeys, crafting effective messaging, positioning, and use cases.
  • Develop a robust launch strategy to maximize market impact and adoption.
  • Collaborate with product teams to ensure a seamless GTM process.
  • Lead the execution of key GTM campaigns alongside cross-functional teams.
• Full-Funnel Execution:
  • Partner with sales and business development to design and measure full-funnel marketing initiatives, driving awareness, acquisition, retention, and community advocacy.

To thrive in this role, you will possess:

• Proven Experience: 5+ years in technical product marketing with 2-3 years of experience in Web3.
• Web3 Enthusiast: Possess a deep understanding of developer motivations and needs within the Web3 space.
• Track Record of Success: Demonstrate a proven track record of developing and executing successful GTM strategies and product launches.
• Technical Expertise: Experience driving adoption and engagement for APIs and SDKs (a plus).
• Data-Driven Approach: Be comfortable working with data to analyze results and optimize marketing efforts.
• Content Creation: Possess a strong ability to craft compelling positioning, messaging, and developer-focused content.
• Cross-Functional Collaboration: Build effective relationships and motivate diverse teams to achieve high-quality outcomes.
• Strategic Prioritization: Effectively prioritize tasks, focusing on initiatives with the greatest impact.
• Communication & Public Presence: Possess excellent communication skills and be willing to travel and represent Passport publicly.

Benefits:

• Join a passionate, collaborative team at the forefront of Web3 and identity verification.
• Contribute to its widespread adoption.
• Be part of a supportive and empowering network within the ecosystem.