Marketing Head [Remote position]

RESPONSIBILITIES

• Develop marketing campaigns to increase the firm's brand awareness among Rust developers and the web3 community.
• Manage relationships with journalists, podcast hosts, and press to promote the company.
• Gain a deep technical understanding of the product and effectively communicate its features across channels.
• Build programs to introduce microchains to the web3 community.
• Work with the founding team to inform the Go-to-Market (GTM) strategy and ecosystem development.
• Manage content marketing efforts, ensuring consistency in brand voice and messaging.
• Lead product launches and support marketing needs for online and offline events.
• Maximize conference participation by selecting strategic events and submitting speaking applications.
• Experiment with different formats to engage the audience, including AMAs, Twitter Spaces, and online/offline events.

Requirements

• Bachelors degree in Humanities, Business, Social Sciences, or Engineering.
• 5-7+ years of marketing experience.
• 2-4+ years of marketing experience on a top web3 project, preferably developer-facing.
• Strong written and verbal communication skills in English.
• Prior experience in product marketing, strategy development, and marketing program creation.
• Comfortable with technical concepts, especially in web3 infrastructure.
• Experience in brand marketing and/or event marketing.
• Ability to manage agencies for marketing, design, and PR.
• Strong aesthetic sense and visual design skills.
• Proficiency in software tools for content creation, social media management, and email marketing.