This is a remote position.
Head of PPC (Pay-Per-Click)
Job Description:
As the Head of PPC, you will be responsible for leading our PPC team, managing Google AdWords accounts, and developing strategies to maximize ROI. You will work closely with other PPC specialists, ensuring best practices are followed and continuously improving campaign performance.
Key Responsibilities:
1. Lead and Manage PPC Team:
- Oversee and guide PPC specialists, ensuring effective management of Google AdWords accounts.
- Foster a collaborative and high-performance team environment.
2. Develop and Implement PPC Strategies:
- Create and execute comprehensive PPC strategies to drive traffic, conversions, and revenue.
- Continuously analyze and optimize campaigns to improve performance and ROI.
3. Account Management:
- Control and manage Google AdWords accounts of other specialists, providing direction and support.
- Monitor and report on account performance, identifying areas for improvement.
4. Keyword Research and Optimization:
- Conduct thorough keyword research to identify opportunities for campaign enhancement.
- Implement keyword strategies to maximize reach and relevance.
5. Ad Creation and Testing:
- Develop compelling ad copy and creatives that align with campaign goals.
- Conduct A/B testing to determine the most effective ads.
6. Budget Management:
- Allocate and manage PPC budgets effectively, ensuring optimal spend.
- Track and report on budget performance, making adjustments as needed.
7. Performance Analysis and Reporting:
- Utilize analytics tools to monitor campaign performance and generate actionable insights.
- Provide regular reports on key metrics, including CTR, CPC, CPA, and ROI.
8. Stay Up-to-Date with Industry Trends:
- Keep abreast of the latest trends and best practices in PPC and digital marketing.
- Implement innovative strategies to stay ahead of the competition.
10. Training and Development:
- Mentor and train PPC specialists to develop their skills and knowledge.
- Encourage continuous learning and professional development within the team.
Requirements:
- Proven experience as a PPC Manager for 3+ years
- Expertise in managing Google AdWords accounts.
- Strong understanding of PPC best practices and optimization techniques.
- Excellent analytical skills and the ability to interpret data to drive decisions.
- Proficiency in using PPC and analytics tools (e.g., Google Analytics, AdWords Editor, SEMrush).
- Strong leadership and team management skills.
- Exceptional communication and interpersonal skills.
- Ability to work in a fast-paced, dynamic environment.
- Bachelor's degree in Marketing, Business, or a related field preferred.
Starts at $4 USD / hr.
