Job Description
Myriad Genetics discovers, develops, and commercializes molecular genetic tests that determine the risk of developing disease, assess disease progression, and guide treatment decisions in Oncology, Women’s Health, and Mental Health. We are a pioneer and leader in genomic research, and we are committed to advancing the science of personalized medicine as we refine and develop more products to address unmet medical needs.
The Manager of SneakPeek Marketing is a key role within the Women’s Health Business Unit. This role is focused on delivering the SneakPeek consumer business commitments across consumer channels and collaborating with various internal and agency stakeholders to accomplish these goals. This leader is responsible for the SneakPeek brand proposition, prioritizing the marketing spend by channel, and leading delivery of both online (amazon, .com, and retailer.com) and brick & mortar success.
Our ideal candidate brings passion for the pillars of our culture: collaborative, innovative, inclusive, caring, and committed. This Marketing Manager will be curious, pro-active, able to work across organizations, and driven to help shape the future of this company. At Myriad Genetics, our future is yours to create.
Key responsibilities include:
- Create and maintain the brand value proposition, including voice of customer understanding.
- Reimagine the brand marketing strategy as retail increases footprint.
- Reimagine the .com experience to enable omnichannel brand in collaboration with enterprise team.
- Enable strong omnichannel presence from awareness through conversion.
- Lead SneakPeek agency partners for effective, efficient delivery for BU-led relationships and partner with enterprise team for digital agency clarity and discipline.
- Collaborate with agencies and enterprise teams to deliver the business.
- Determine how to better leverage SneakPeek as entry to other Myriad Women’s Health products.
Requirements:
- Bachelor’s degree required; Marketing preferred, or other related business degree
- 4-6 years of marketing experience; must include at least 3 years in consumer marketing with consumer marketing experience
- Consumer Marketing experience should include:
- Marketing of women’s health products in any CPG category
- Preferred consumer marketing of products in mass, food, drug, and general online
- Experience developing and driving brand strategy
- Experience leading agency partnerships
- Ability to collaborate across teams and functions
- Discipline to prioritize budget and projects
- Up to 20% travel
About Us
Myriad Genetics Inc., is a leading personalized medicine company dedicated to being a trusted advisor transforming patient lives worldwide with pioneering molecular diagnostics. Myriad discovers and commercializes molecular diagnostic tests that: determine the risk of developing disease, accurately diagnose disease, assess the risk of disease progression, and guide treatment decisions across six major medical specialties where molecular diagnostics can significantly improve patient care and lower healthcare costs. Myriad is focused on three strategic imperatives: maintaining leadership in an expanding hereditary cancer market, diversifying its product portfolio through the introduction of new products and increasing the revenue contribution from international markets. For more information on how Myriad is making a difference, please visit the Company's website: www.myriad.com .
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. In hiring and all other employment decisions, we prohibit discrimination and harassment on the basis of any protected characteristic, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as any mental health or physical disability needs.
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About The Team
Myriad Women’s Health, Inc., a premier genetic screening and personalized medicine testing company. Our genetic screens and tests provide actionable information, empowering women and their families to make critical and timely healthcare decisions, whether they’re thinking about starting a family or evaluating risk for hereditary cancer. We strive to put patients first, clinicians in control and costs in their place. We seek to transform the execution of complex genetic testing and screening through our three high-value products that include end-to-end workflow features making for seamless delivery of Myriad Women’s Health’s products to patients.
