Sr Manager, Creator Activation

Trade School is a content agency built to create high-quality, strategically crafted content at scale. We believe content is a powerful tool to solve modern business problems through compelling storytelling, meaningful connections, and data-based insights. As an integrated content agency working with Fortune 500 companies, we aim to power smarter conversations between brands and people with beautifully crafted content.

Our Creator Marketing group drives the strategic insights and opportunities for influencer & creator campaigns that resonate with audiences and builds business impact for our clients. We thrive on connecting brands with people in authentic and relevant ways, doing so with the utmost passion, flexibility, and intelligence. We are seeking professionals to join our group who embody our culture and will help define it.

• Embrace strategic challenges and thrive in new and unknown spaces and channels, especially within the digital, social and creator & influencer marketing landscape
• Identify innovation opportunities through self-learning and research
• Think outside the box, and apply learnings for internal and external benefit
• Passionately care about our work and the industry, seeking proactive opportunities in every task
• Understand the power of creators and content and enjoy learning what types of content resonate most with different audiences
• Believe data comes from both traditional and undeveloped areas
• Eagerly serve our clients and their customers
• Crave collaboration with cross-functional, hybrid teams
• Connect dots through use of their and others’ talents
  
  

What You Do

The role of the Senior Manager, Creator Activation is to build and launch best-in-class creator and influencer campaigns, including talent selection and identification, relationship management, outreach/negotiations, campaign measurement and insights, and industry thought-leadership.

Through individual contribution, you will develop strategic platforms to drive client benefit in all influencer marketing activation efforts.

Responsibilities Include

• Management of successful end-to-end influencer campaign programming including influencer/creator selection, outreach, contract and compensation negotiation, content development facilitation (i.e. client approval rounds, feedback, management, troubleshooting, budget and timeline management, campaign performance analysis)
• Lead daily communication with campaign creators and respective agents
• Develop creative content briefs to ensure brand alignment to campaign goals
• Provide thoughtful and respectful feedback to influencers on content pitches, final assets, and contract negotiations
• Understand and guide internal and external client implications of new and changing trends within the influencer ecosystem
• Maintain expertise of best practice for best use of influencer content across various owned, earned, and paid marketing channels
• Build and maintain strong relationships with influencers and/or their management teams to ensure influencers enjoy working with our team
• Build and manage relationships with client team by providing prompt communication and visibility into status of campaigns and programs
• Review influencer content and posts for adherence to FTC guidelines, campaign strategy, and brand guidelines
• Advise and work collaboratively across teams, guiding best practices and aiding in creator & influencer prioritization
• Leverage analytical insights and data to enhance campaign executions and optimize content opportunities
• Own and foster junior client and third-party vendor relationships across complex marketing organizations, leading meetings and daily communications via email, phone, and in-person opportunities
• Research markets, audiences, industry trends, etc to bring cutting-edge ideas to creative solutions
  
  

Qualifications For The Role

• 4+ years experience in social media, digital, and influencer marketing at an agency or large, consumer-facing brand; experience in e-commerce and/or retail a plus
• Experience in influencer & creator marketing, including responsibility for both strategy and execution
• Possess knowledge of influencer strategy, social channel expertise, and influencer contract/negotiation and payment processes
• Experience with Influencer Discovery and Reporting platforms (for example, CreatorIQ, Captiv8, Aspire, Meltwater, etc.).
• Experience with influencer advertising guidelines, including the FTC rules and regulations
• Strong interpersonal skills, with proven success in a highly collaborative working style
• Ability to multi-task multiple projects while providing strategic recommendations for best-in-class work outputs
• Highly organized, exceptionally detail-oriented, and accountable for results
• Experience managing outside vendors and platform partners
• Experience working with a variety of digital content management systems