Associate eCommerce Media Manager

Division Information

Spectrum Brands’ global enabling functions, including Finance, Legal, IT, Human Resources, Supply Chain, and Commercial Operations, provide enterprise-wide strategy, structure, and common processes to deliver the knowledge and expertise that helps our businesses grow. Enabling functions may operate as a center-led global team, providing a central strategy, structure, and standards; or as business partner teams, with resources embedded within the businesses to deliver business unit-specific results.

Job Summary

The eCommerce Associate Media Manager will lead the strategy, techniques, and tactics used to increase online revenue through our paid media efforts across Amazon, Walmart and emerging retailer media platforms. In addition to understanding the digital media landscape, you’ll be expected to execute media spends in-platform.

Reporting to the Sr. Manager eCommerce Media, this position will be focused on the Global Pet Care and Global Home Care business units and work closely with the eCommerce Sales and Marketing teams as well as our media partners. This role is an integral part of an in-house eCommerce media team to drive direct performance results for the Global Pet Care and Global Home Care business units Global Pet Care and Global Home Care business units.

Primary Duties & Responsibilities

(80%) Campaign Execution & Reporting

Manage retailer sponsored search and display campaigns while playing a major role in developing and supporting the overall media strategy

• Build and manage digital campaigns (search, display, video) across multiple retailer platforms to drive conversion on retailer websites through sponsored product listings and onsite/offsite display campaigns
• Co-develop automated reporting to streamline processes, audit current campaign structure, conduct keyword research and document strategy and process of the team’s campaign approach
• Lead bi-weekly status call with internal stakeholders and capture follow ups
• Using real time data—analyze & identify insights to deliver incremental and profitable growth for our brands via retail search and display
• Be a platform expert on retail media trading platform – understand and share new or scalable capabilities, utilize existing tools to drive retail media KPIs
• Be a thought leader and help us transform what winning looks like via new ideas, processes, and outside-the-box thinking
• Collaborate and partner with retailers with post campaign analysis to influence future digital campaign strategy
• Develop annual budget and allocate across brands, categories, retailers, and campaigns to align with business objectives and goals

Develop digital marketing and media strategies for joint online sales and marketing plans. Partner closely with sales, marketing and creative teams

Create and execute eCommerce media recommendations to support new product launches and tentpole campaigns within the integrated marketing plans

Develop and analyze return on investment metrics and campaign analytics

• Work closely with the Consumer Insights and Analytics Team to project and track ROI and campaign KPIs
• Develop KPI benchmark tracker by platform
• Participate in weekly and monthly meetings with stakeholders to share results, insights and learnings
• Create standardized reporting that translates data into actionable insights and present regularly at Monthly Business Reviews with Brand and Sales stakeholders
• Communicate with internal stakeholders on trends and pacing, and deliver results against key KPIs
• Manage campaign optimization efforts and effective digital marketing platform usage
• Lead the Global Home Care and Global Pet Care media relationship with Amazon, Walmart and other strategic retail partners as appropriate
  
  

(20%) Other

• Track, code and manage invoices, client budgets and spend pacing
• Develop strong relationships across internal, agency, and platform/publisher partners
• Monitor consumer and competitive landscape for trends and digital best practices
• Share best media practices across cross-functional partners
• Proactively look for ways to build efficiencies and automation into the team workflows, partner with manager to implement those recommendations
  
  

Education and Experience Profile

• Bachelor's degree in Communications, Marketing, Analytics, or equivalent
• Minimum of 3 years’ experience in eCommerce Media, Digital Media or equivalent field
  
  

Required Skills

• Strong communicator who can bridge the gap between data and strategy. Proven experience developing standardized reporting and presenting to stakeholders
• Excellent written and verbal communication skills, as well as strong collaboration abilities enabling relationships with the team
• Entrepreneurial spirit - an insatiable curiosity to learn
• Able to digest, analyze, and visualize large sets of data
• Strong organizational skills and attention to detail.
• Strategically-minded with in-depth “hands-on keyboard” experience in B2C industries, preferably CPG
• Previous experience with Amazon’s native media platforms and media mix
• Proven experience taking data-driven approaches to build marketing / media strategy
• Experience managing portfolio of brands, showing ability to handle multiple tasks, priorities, and deadlines
  
  

Work Environment

This is a remote role.