Marketing Strategy Lead (For Drivers)

86% Flex

Full Remote

Remote from:Europe

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Marketing Strategy Lead (For Drivers)

86% Flex

Remote: Full Remote

Work from: Europe

Offer summary

Qualifications:

Strong interpersonal and communication skills, Experience in brand management, Strategic thinking and analysis skills, Exceptional understanding of product features, Proficiency in English.

Key responsabilities:

Define target audience and segments for Drivers
Refine and ensure brand consistency
Lead marketing calendar and global campaigns
Influence product roadmap and collaborate with teams
Identify and foster strategic partnerships

BlaBlaCarMobtech : Mobility + TechnologyUnicorn

https://www.blablacar.com/

501 - 1000 Employees

HQ: Paris

See company page

Job description

Your missions

About BlaBlaCar

BlaBlaCar is the world’s leading community-based travel app enabling 26 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely.

Your Mission:

We are looking for a Customer Strategy Lead- Driver to join the Global Marketing team at BlaBlaCar. The mission of the team is to make BlaBlaCar desirable by tapping into people’s hearts and minds so that they want to use BlaBlaCar.

As a Customer Strategy Lead- Driver, your role will be to champion customer-centricity by defining a compelling value proposition, strategically influencing the product roadmap and ensuring cross-functional collaboration and Customer-centric mindset to deliver a seamless and satisfying customer experience along the customer journey.

You will be reporting to the VP of Global Marketing and working with a team of approximately 40 people within Marketing and your main sparring partner will be the Passengers Customer Strategy Lead.

Your Responsibilities:

Define target audience and segments (customer segments) for Drivers, leveraging market research insights, competition benchmarks and business owners’ feedbacks

Refine BlaBlaCar’s value proposition and tone of voice across all Business Lines and geographies, to ensure it resonates with the target audience, addresses their needs effectively and creates a cohesive brand identity

Ensure brand consistency and alignment across all touchpoints

Be the brand guardian when it comes to our drivers’ brand guidelines across the entire company

Define the overarching global marketing calendar (global campaigns, key moments of speech) and coordinate its execution with Marketing orchestrators; lead global campaigns

Influence product roadmap and product features positioning, so that it aligns with customers’ expectations and market trends (Voice of the Customer)

Collaborate with other teams (growth, retention and engagement) to ensure a cohesive customer journey for drivers

Act as a Partnership brand lead - Identify and foster strategic partnerships that contribute to driver acquisition and brand visibility

Your Qualifications:

You have strong interpersonal and communication skills to effectively collaborate with various departments such as Global Marketing teams, PR, Product, Customer Support

You can be the Voice of the Customer in all aspects (value proposition, product features, messaging, visuals, etc.)

You have experience with brand management, ensuring consistency in brand positioning and tone of voice

You possess great strategic thinking and analysis skills, anticipating future market trends, opportunities, and potential challenges impacting customers segments; while always being pragmatic and anchored in reality

You have exceptional understanding of product features, and analysis of current / target consumers’ usage of product

Full working proficiency in English- spoken and written

Fit with our BlaBlaPrinciples

You can thrive in a collaborative, fast-growing and innovative environment

Ability to take ownership, aligned with business priorities

What we have to offer

Full remote possible in the country of employment

4 additional weeks on top of legal maternity leaves

Financial support for home office equipment

Minimum 25 days holiday per year

Local meal plan policy (Swile card)

50% transportation paid (Forfait Mobilité Durable)

Relocation package and visa support

Free unlimited carpooling & bus rides

Personal growth via trainings, mentorship, and internal mobility programs

Employee Stock ownership plan

Regular team building events

Mental health support through Moka.care

1 day off per year to test our product

Annual budget for Sport & Cultural activities (180EUR reimbursed)

Interested in joining the ride?

a 45-min video-call with one of our Talent Acquisition Managers, to get to know you, understand your career expectations and answer your questions

a 45-min video-call with our VP of Marketing- Flore Tyberghein to dive deeper into your technical expertise

a fully remote exercise to evaluate your technical skills

a 60-min video-call with Flore, our Product team and our Passengers Strategy Lead, to discuss about your exercise

a 30-min video-call with our Chief Customer Officer- Verena Butt d’Espous , for vision fit and rounding off the process

Our hiring process lasts on average 25-30 days, offers usually come within 48 hours.

Not sure yet?

Check out our 100 reasons to join BlaBlaCar!

BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you don’t meet 100% of the qualifications outlined above, tell us why you’d still be a great fit for this role in your application.

Required profile

Experience

Industry :

Spoken language(s)

Check out the description to know which languages are mandatory.

Soft Skills

Team player
Analytical thinking
Effective communication
Strategic leadership
Proactive mindset

Flexibility policy @BlaBlaCar

86% Flex

Learn more about flex score

Remote policy

BlaBlaCar has a totally flexible remote working policy open to all employees. It gives everyone the freedom to come to the office as often as they like, from several times a week to once a month, with a dedicated budget depending on their situation.

Remote onboarding at BlaBlaCar

At Blablacar, you decide where you work. You can come to our office in Paris, stay home or work from wherever work best for you, within the Blablacar locations (France, Spain, Ukraine, Poland & Brazil)

Discover more about BlaBlaCar’s flexibility policy

Flexibility @BlaBlaCar

Fully Flexible Working Hours

Extra Holidays

Extra Parental Leave

Remote tools

Slack

Suite

JiraMiroWorkdayDeskareMoka care

Benefits offered by@BlaBlaCar

📈Stock Option

🥊Digital Coaching

🥪Daily Lunch / Meal Card

🏋️‍♀️Gym reimbursement

👨‍🏫Mentorship programs

🚗Mobility Allowance

👶Parental perks

🩺Private Health Insurance

🖥Remote allowance

🎉Seasonal social events

Relocation allowance

Discover more benefits on BlaBlaCar's company page

BlaBlaCar

Company's flex score :84%

Discover the company

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