Associate Manager Marketing - Kolkata

This is a remote position.

• The individual in this role will serve as the primary contact for all marketing-related matters and will collaborate with restaurant owners specializing in Indian, Italian, and Mediterranean cuisines.
  
• They will assume responsibility for conducting daily marketing meetings with the sales team.
  
• Preference will be given to candidates who possess experience in the restaurant industry or have a strong understanding of international culinary traditions.
  
• Managing marketing team to achieve the monthly targets
  
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
  
• Deploy successful marketing campaigns and own their implementation from ideation to execution
  
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  
• Build strategic relationships and partner with key industry players, agencies and vendors
  
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
  
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  
• Analyze consumer behavior and adjust email and advertising campaigns accordingly
  

Requirements

• Demonstrable experience in marketing together with the potential and attitude required to learn
  
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  
• Solid knowledge of website analytics tools
  
• Experience in setting up and optimizing Google Adwords campaigns
  
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  
• A sense of aesthetics and a love for great copy and witty communication
  
• Up-to-date with the latest trends and best practices in online marketing and measurement
  
• Minimum 3-8 years of experience in Marketing Industry
  
• Must have knowledge of Digital Marketing, Social Media Marketing, Email Campaigns & SEO
  

Benefits

• Remote Job
  
• Friendly Environment
  
• Guaranteed Growth