Job Description
Lead Content Strategist
In this role, you will have responsibility for the success of enterprise client relationships, as it pertains to advising and managing clients on digital content strategy, related market research, content marketing programs and/or various types of content development.
The ideal candidate will seamlessly blend strong client management skills with creative content, social and digital marketing prowess, rooted in a sound understanding of client target audiences, competitive market dynamics, brand guidelines, and overall goals and objectives.
This position is available immediately, and the selected candidate can work remotely from any location in the continental US.
Perficient is always looking for the best and brightest talent and we need you! We’re a quickly-growing, global digital consulting leader, and we’re transforming the world’s largest enterprises and biggest brands. You’ll work with the latest technologies, expand your skills, and become a part of our global community of talented, diverse, and knowledgeable colleagues. **
Responsibilities**
Responsibilities include:
- Leading client engagements that have a content strategy, content marketing and/or content development program work stream. The ability to build successful client relationships with enterprise brands and within complex multi-channel engagements is core to this role.
- Developing content strategies and programs, in collaboration with the client, as well as other internal stakeholders, work streams and lines of business on program execution. In doing so, you will act as trusted adviser on content efforts. Your focus will be on ensuring that content programs and deliverables meet an exceptional quality standard and are designed to ensure that clients meet their stated business goals and objectives.
- Recommending new initiatives that drive future client growth, and providing an experience that culminates in innovative, results-oriented work product. Your support in sales activities as a subject matter expert in the client’s business and content needs, as well as a trusted client partner, will be critical to helping expand client engagements into broader growth opportunities.
- Delivering content programs and projects on time and on budget. Critical to this position is your ability to analyze project requirements, organize and prioritize tasks, identify risks early, and manage the content program process efficiently.
- Providing direction and oversight to multi-disciplinary team members supporting content program execution and guiding their efforts through the entire project lifecycle. Given the seniority of this role, it is expected that you can effectively manage account teams that include personnel of multiple levels of experience, and mentor those who need active development by providing clear guidance, coaching and feedback.
- Participation in the development of innovative content marketing solutions, both by staying apprised of market advancements as well as providing thoughtful inputs to content marketing solution positioning, and participation in thought leadership activities as your bandwidth allows.
- Participation in the hiring process for new content team members, including interviewing, and providing feedback on potential candidates
Qualifications
Qualifications include:
- 10+ years of experience managing corporate and/or client marketing programs, at least some of that experience being specific to content marketing programs in any variety of digital channels— such as digital marketing and product content, informational content, email marketing, social media and supporting market research.
- Proven ability to develop and manage digital content programs through the entire project lifecycle, including strategy, planning, execution, reporting, and maintenance. Example digital content programs include the creation of content strategies, conducting content audits, overseeing development of optimized web content, and executing integrated content marketing programs that may include email marketing, social marketing, influencer marketing, etc.
- Experience working with clients and internal stakeholders to develop content program plans, creative briefs and professional communications.
- Proven success managing and delivering content programs with a data-driven approach, and general experience applying those capabilities within different web environments, such as content management systems, marketing automation systems, and mobile apps.
- Experience setting and communicating priorities to project teams, while managing multiple, often fast-paced projects simultaneously.
- Client-centric work ethic and ability to motivate and foster a sense of teamwork among project team members and the client.
- The professionalism, confidence and attention to detail necessary to earn the respect of client executives, peers and project team members.
- Excellent written and verbal communication skills.
The salary range for this position takes into consideration a variety of factors, including but not limited to skill sets, level of experience, applicable office location, training, licensure and certifications, and other business and organizational needs. The new hire salary range displays the minimum and maximum salary targets for this position across all US locations, and the range has not been adjusted for any specific state differentials. It is not typical for a candidate to be hired at or near the top of the range for their role, and compensation decisions are dependent on the unique facts and circumstances regarding each candidate. A reasonable estimate of the current salary range for this position is $64,974to $149,880. Please note that the salary range posted reflects the base salary only and does not include benefits or any potential equity or variable bonus programs. Information regarding the benefits available for this position are in our benefits overview . **
Who We Are**
Perficient is a leading global digital consultancy. We imagine, create, engineer, and run digital transformation solutions that help our clients exceed customers’ expectations, outpace competition, and grow their business. With unparalleled strategy, creative, and technology capabilities, our colleagues bring big thinking and innovative ideas, along with a practical approach to help our clients – the world’s largest enterprises and biggest brands succeed. **
What We Believe**
At Perficient, we promise to challenge, champion, and celebrate our people. You will experience a unique and collaborative culture that values every voice. Join our team, and you’ll become part of something truly special.
We believe in developing a workforce that is as diverse and inclusive as the clients we work with. We’re committed to actively listening, learning, and acting to further advance our organization, our communities, and our future leaders… and we’re not done yet.
Perficient, Inc. proudly provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a protected veteran in accordance with applicable federal, state and local laws. Perficient, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Perficient, Inc. expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, national origin, age, genetic information, disability, or covered veterans. Improper interference with the ability of Perficient, Inc. employees to perform their expected job duties is absolutely not tolerated.
Disability Accommodations:
Perficient is committed to providing a barrier-free employment process with reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, please contact us. _**
Disclaimer:** The above statements are not intended to be a complete statement of job content, rather to act as a guide to the essential functions performed by the employee assigned to this classification. Management retains the discretion to add or change the duties of the position at any time.
_ IMPORTANT INFORMATION: Applicants should ensure that their e-mail settings will receive e-mail from the iCIMS system otherwise, you could miss critical communications related to your application. **
About Us**
Perficient is always looking for the best and brightest talent and we need you! We’re a quickly growing, global digital consulting leader, and we’re transforming the world’s largest enterprises and biggest brands. You’ll work with the latest technologies, expand your skills, experience work-life balance, and become a part of our global community of talented, diverse, and knowledgeable colleagues.
Select work authorization questions to ask when applicants apply
1. Are you legally authorized to work in the United States?
2. Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)?
