Offer summary

Qualifications:

3+ years of experience in digital marketing, preferably in the automotive retail industry., Exceptional writing skills for various content types including landing pages, sales assets, and social media., Experience collaborating with cross-functional teams on content strategy and visual design., Strong analytical skills to evaluate content performance and suggest improvements..

Key responsabilities:

Produce engaging and brand-aligned content that drives dealer engagement.

Collaborate with teams to determine effective content formats and messaging for target audiences.

Provide input on visual elements and user experience in content creation.

Tailor content for various marketing channels to enhance awareness and adoption of Cars Commerce solutions.

Job description

Be essential at Cars Commerce

At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry.

No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it’s built into the very fabric of our shared values. We like to say we Rise Together – putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is Caring to Challenge and Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, Doing the Right Thing, even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable.

But don’t take our word for it. As a U.S. News & World Report Best Company to Work For in 2024, we're obsessive about the employee experience. We are among the top 20% being declared “Best” of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more.

The Content Marketing Strategist II will play a vital role in creating and optimizing content that engages automotive dealers and supports the goals of the Cars Commerce brand. Working closely with cross-functional B2B Marketing teams, you’ll develop content — including landing pages, articles, sales materials, videos, ads, emails, and social posts — infusing each piece with our brand voice and a keen understanding of what drives dealer engagement.

Key Responsibilities:

Content Development: Produce clear, engaging, and brand-aligned content that supports key marketing objectives, ensuring each piece resonates with dealers and drives engagement.
Content Strategy Alignment: Collaborate with cross-functional teams to determine the most effective content formats and messaging approaches for target audiences. Tailor content type recommendations to achieve optimal outcomes based on audience needs and engagement trends.
Visual & UX Collaboration: Provide input on visual elements and user experience, working closely with creative teams to produce cohesive, impactful content.
Cross-Channel Content Execution: Tailor content for various marketing channels, with a focus on driving awareness and adoption of Cars Commerce solutions.
Performance Focused: Recommend landing page destinations, call-to-action placements, and potential content variations to optimize user engagement and conversion rates.
Brand Consistency: Ensure all content reflects Cars Commerce’s brand voice, positioning us as a trusted partner to car dealers and staying true to our mission.

Key Skills and Qualifications:

Experience: 3+ years in digital marketing, with experience working in the automotive retail industry a plus.
Content Creation: Exceptional writing skills with the ability to develop clear, persuasive, and concise messaging across a variety of content types, including landing pages, sales assets, presentations, blogs, video scripts, email, and social copy.
Creative Collaboration: Experience working with cross-functional strategy and creative teams to align visual and written content, with a strong eye for design and UX best practices.
Attention to Detail: Obsessive about maintaining accuracy, brand voice, and visual consistency across all content.
Analytical & Outcome-Oriented: Ability to evaluate content performance metrics and suggest refinements to improve engagement and conversion.

Preferred Skills:

Familiarity with content management systems and digital marketing tools.
Understanding of SEO, UX, and design principles to enhance content effectiveness.
Experience with generative AI or other content tools is a plus.

Salary Range

$70,900.00-86,850.00

Our Comprehensive Benefits Package includes:

Medical, Dental & Vision Healthcare Plans
New Hire Stipend for Home Office Set-Up
Generous PTO
Refuel - a service based recognition program where employees receive additional paid time away to learn grow and reset
Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day

Learn more about our Benefits, Perks, & Culture on our LinkedIn Life Pages!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. California Applicants: Click here to review our California Privacy Policy for Applicants. For current employees, please click here to review our California Privacy Policy for Employees.