Content Strategist

We Impact Lives Through Purpose-Driven Work in A People First Culture

Ascend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning.

For over 35 years, National Academy of Sports Medicine® (NASM®) has set the standard in fitness education with best-in-class evidence-based programs. We have educated over 1.4 million fitness professionals in over 100 countries, creating a global space for optimal well-being and fitness. From personal training to nutrition coaching, wellness to sports performance, NASM trainers and specialists work at every level to help all clients set and reach their own unique goals.

Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers.

We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.

WHAT YOU'LL DO  

We are seeking a curious, innovative, creative, and data-driven Content Strategist to lead end-to-end content development. 

As our Content Strategist, you will shape narratives, develop campaign ideas across all platforms, and craft ideas and copy that spark emotion and inspire action. You will work closely with NASM's Creative Director, a team of designers, and the ecommerce, social media, paid media, and product teams, as well as outside agencies, to develop content that drives traffic and pushes creative boundaries. 

This role requires a conceptual thinker and gifted writer skilled at crafting compelling narratives and optimize content for discoverability, engagement, and conversion across multiple platforms. You will develop strategies that keep us away from the ordinary and dare us to be different in the crowded fitness and wellness landscape. 

WHERE YOU’LL WORK  

This position will work remote in the United States. 

HOW YOU’LL SPEND YOUR TIME 

• Own the content strategy and calendar across all key objectives: brand differentiation, search engine optimization and web user experience.
• Partner with Creative Director, SEO Manager, and ecommerce team to deliver insightful content that ranks in search, engages prospects and drives conversion and sales.
• Apply strong understanding of SEO best practices to deliver content that supports our organic traffic and revenue goals.
• Deliver work that reflects a deep understanding of our consumers, brings our brand positioning to life, embodies NASM's unique voice and feels fresh, memorable. Infuse brand stories with humanity, authenticity, and emotional resonance, ensuring every word serves a purpose.
• Provide briefs to in-house and freelance writers and designers and ensure all content meets brand standards, is meticulously crafted and error-free and delivered on time.
• Manage multiple content workflows and prioritize projects across teams.
• Monitor competitive content and best-in-class content overall with the aim to continuously improve and ensure NASM’s content is the best out there on every topic we cover.
• Strategize ways to repurpose content for multiple platforms and elevate existing work.

WHAT YOU'LL NEED 

• Bachelor’s Degree preferred
• 3+ years of proven content marketing experience, preferably with high-traffic ecommerce brands
• Exceptional concepting, copywriting and collaboration skills
• An inspirational leader skilled at managing in-house and freelance writers and partnering with designers and the business to develop digital content, including blogs, website content and short form video
• Must be a curious thinker who loves to ask questions, dig deeper, and get to the why
• Outstanding communication, project management, and leadership skills. Able to seamlessly drive cross-department initiatives and ensure all deliverables are complete to meet editorial deadlines
• Adept as using data to monitor results, including Google Analytics, SEMRush, Ahrefs, Hotjar, etc.
• Familiar with basic HTML, and HTML hierarchy. Experience with Hubspot, as well as CMS platforms like Sitefinity and with CMS WYSIWYG editors.
• A self-starter who is motivated and able to work independently

BENEFITS 

• Flexible and generous paid time off
• Competitive medical, dental, vision and life insurance
• 401(k) employer matching program
• Parental leave
• Wellness resources
• Charitable matching program
• Hybrid work
• On-site workout facilities (Leawood, Gilbert, Burlington)
• Community outreach groups
• Tuition reimbursement

Fostering A Sense of Belonging 

We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued and be their authentic selves. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging. 

About Ascend Learning 

As a tech-enabled services company, Ascend Learning is a national leader in developing and delivering data-driven online educational content, software, assessments, analytics, and simulations serving institutions, students and employers across healthcare, fitness and wellness, public and workplace safety, skilled trades, insurance, financial services, cybersecurity, and higher education. We're committed to accelerating the learning pathways that can move people into careers where they have the knowledge and skills to have an impact and help change lives in the communities they serve. Headquartered in Burlington, MA with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America's 2023 Greatest Workplaces for Diversity. 

Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.

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