Creative & Community Lead

We’re looking for someone to own the narrative of CSGORoll - understanding what people currently think about us, where the company is going, and turning that into a coherent story across our content and communication.

This is a creative + strategic + hands-on role. We don't want someone who needs a team of 6 people underneath them to create value. They should be capable themselves, then use internal resources and external contractors where needed.

What you’ll do

• Understand perception - keep their ear to the ground across customers, the CS2 community, public discussion, customer support feedback, Product and BI. Understand both what people love and what they dislike about us.

• Build the narrative - work with management and Product to turn where CSGORoll is going into a clear story/message, rather than disconnected promotions and announcements.

• Keep it coherent - make sure socials, blogs, product communication, community interaction and larger content all fit the same wider narrative, adapted appropriately for different audiences.

• Create the content plan - decide what stories/content we should actually be putting out and plan ahead around the product roadmap, events, releases and the CS2 scene.

• Create things people actually want to watch - not just ads. Genuine CS2 content, community content, creative concepts, collaborations, short-form and larger productions that people would watch/share/react to regardless of the advertisement.

• Get maximum value from production - one collaboration or shoot should create multiple pieces of content where possible, rather than spending heavily for one video.

• Execute - work directly with our existing designers/editors and bring in copywriters, creators or production teams on a contractor basis when needed. Brief them, direct them, critique the work and own the final output.

• Stay close to the community - we don't want to only appear when we have an announcement. Communication should feel human, authentic and actually engaged with what's happening.