Growth Marketing Manager

About Lanterna

Lanterna is an education company that supports IB Diploma students with one-to-one tutoring and study resources.

The role

We are looking for a Growth Marketing Manager to lead growth for our B2C business. You will own our existing marketing channels and the projects that move them forward, leveraging AI tools and automation and data analytics to achieve more.

This is a broad, hands-on role for someone who enjoys moving between data, creative work and building things.

We are a small, ambitious team where good ideas do not need layers of approval. You will take over channels and systems that already work, with real ownership, room to experiment and the chance to see the impact of your work.

This is a remote role. We are looking for someone based within two hours of Central European Time (CET).

What you will do

• Grow consultation bookings and new students across our markets

• Grow our organic search (SEO and AEO) visibility and content performance

• Plan, run, test and optimise campaigns across channels (email, social media, ads, website, and more)

• Run growth projects end to end: scope them, brief stakeholders and developers, keep them on track and measure the result

• Use AI tools and automation to build workflows, pages and tools so you can work faster and at scale

• Create on-brand digital content and experiences

• Report on performance and turn insights into action

What we are looking for

• SEO and AEO knowledge/experience

• Hands-on experience with AI tools, including agentic coding and AI-assisted design

• Marketing automation experience (e.g. HubSpot Workflows, Zapier, n8n)

• Strong analytical skills, including A/B testing

• Experience running projects with several stakeholders, from brief to launch.

• A good eye for design and user experience

• Short-form social media content experience

Nice to have

• Experience of the IB Diploma

• Paid advertising experience (Google Ads, Meta Ads)

Hiring process

The process includes interviews and practical tasks.