Digital Account Manager

About the COOL company

At the COOL company, we believe in creating a win-win environment where everyone benefits. We are committed to ensuring users, publishers, franchisees, and advertisers have a better experience and achieve more through our innovation, advanced AI, groundbreaking advertising technology, and teams of inspired experts.

Brands under the COOL company include ADventori, a data-driven creative ad server; Balihoo, an advertising management platform for franchise and network businesses; COOL Media, a managed service solution for agencies and brands; Insticator, an SSP and engagement platform for publishers; and OKO Digital, which helps website and app publishers maximize their ad revenue.

Collectively, the COOL company reaches over 350 million consumers monthly across its network of premium publishers and advertisers, including Disney, Hyundai, Air France, Kohler, Suzuki, Acer, Pearle Vision, Trek, Brita, Viking Cruises, MLB, Playmaker, Blitz, Evolve Media, and more.

Our Core Values

At the COOL company, we believe in being C.O.O.L.:

• Creative: We look for solutions that are smarter, faster, better, and more efficient.

• Open-minded: We remain open to new ideas, solutions, and processes.

• Optimistic: We approach challenges as opportunities to learn and improve.

• Leaders: We value initiative, impact, accountability, and setting high standards.

We also believe in three guiding principles:

• Sleeves Up: Take ownership of your role and drive meaningful impact.

• 100% Viewability: Embrace open feedback, transparency, and continuous improvement.

• Be Defiantly Great: Challenge the status quo and pursue better outcomes.

About the Role

We are seeking a Digital Media Account Manager with extensive years of hands-on experience planning, executing, and optimizing Paid Search, Paid Social, and Programmatic media campaigns.

This individual contributor role combines strategic thinking with tactical execution, with a strong focus on performance, measurement, and continuous improvement. You will own the day-to-day management of assigned campaigns and serve as a knowledgeable resource for clients, providing performance updates and recommendations that support their business goals.

Key Responsibilities

Campaign Management & Optimization

• Develop, launch, monitor, and manage cross-channel campaigns across Paid Search (Google Ads, Bing), Paid Social (Meta, LinkedIn, TikTok, etc.), and Programmatic (CTV, OLV, Display, Native, etc.).

• Optimize campaigns regularly to achieve KPIs, including ROAS, CPA, CTR, conversion rate, and reach.

• Plan and execute A/B tests for ad creative, bidding strategies, and audience targeting, using results to improve performance.

Strategy & Planning

• Translate client and business objectives into actionable media plans and campaign tactics.

• Forecast budgets, impressions, and performance outcomes for assigned campaigns.

• Analyze audience insights and recommend targeting strategies based on campaign goals and available data.

Reporting & Analytics

• Prepare and deliver regular performance reports with clear findings and actionable recommendations.

• Conduct post-campaign analysis to evaluate effectiveness and inform future planning.

• Collaborate with analytics partners on attribution, tracking, and measurement frameworks.

Client Communication & Collaboration

• Communicate with clients regularly via email and/or messaging tools, providing timely updates on campaign delivery and performance.

• Explain platform performance, campaign insights, and recommended optimizations to internal and client stakeholders.

• Collaborate with Analytics, Creative, Paid Social, and Account Services colleagues to support campaign execution and results.

• Stay current with industry developments and platform changes, recommending relevant tactics and testing opportunities.

Required Skills & Qualifications

• 3–5 years of hands-on campaign management experience in Paid Search, Paid Social, and Programmatic.

• Demonstrated ability to manage campaign budgets, optimize performance, and deliver measurable business results against client goals.

• Strong written and verbal communication skills, including the ability to explain performance insights and make credible recommendations to clients.

• Proficiency in Google Ads, Meta Ads, and at least one DSP.

• Strong analytical skills and proficiency in Excel/Google Sheets; experience with Looker is a plus.

• Knowledge of media attribution models and multi-channel performance measurement.

• Strong organizational and project management skills, with the ability to manage multiple campaigns and deadlines independently.

Preferred Qualifications

• Experience with AdForm, StackAdapt, Amazon, or Criteo DSPs.

• Experience with tag management, pixels, and event tracking, including Google Tag Manager and Floodlight.

• Familiarity with SEO, eCommerce, and CRM data integrations.

• Google Ads and/or Meta Blueprint certification.

Cultural Competencies

• Must be able to work primarily between the hours of 9:30 AM–6:30 PM ET.

• Ability to manage multiple projects concurrently and meet deadlines.

• Skilled at receiving and providing direct feedback.

• Collaborative mindset and strong teamwork skills.

• Entrepreneurial, adaptable, and eager to learn.

• Curious, research-minded, and data-informed.

• Able to investigate possible solutions and apply them.

• Creative confidence and proactive communication.

• A sense of humor and a love of online culture.

• Thrives in a start-up culture.

Benefits

• Competitive salary

• Health, dental, and vision insurance

• Annual performance bonus

• Paid time off

• Company holidays

• Flexible work schedule

• 401(k)