VP Growth Marketing

Job Description: 

KEY RESPONSIBILITIES

Growth Strategy & Multi-Channel Demand Generation

• Own integrated demand generation strategy and measurable contribution to qualified pipeline, customer acquisition,

and recurring revenue.

• Build and optimize paid search, SEO, AI search visibility, email, content, social, webinars, events, and targeted

outbound campaigns.

• Develop account-based marketing programs for golf course operators, multi-course organizations, and enterprise

prospects.

• Lead Back2Base marketing: engage existing customers with targeted education and campaigns that highlight

underutilized capabilities, promote additional Club Caddie solutions, and drive adoption, cross-sell, and expansion in

partnership with Customer Success.

• Partner with Sales on lead quality, funnel conversion, pipeline velocity, and marketing-sourced and influenced revenue.

• Own marketing automation, CRM alignment, attribution, testing, channel ROI, and data-driven budget allocation.

Product Marketing & Go-to-Market

• Own portfolio positioning, value propositions, buyer personas, competitive differentiation, and product messaging.

• Partner with Product Management and Sales on product launches and go-to-market plans; translate AI and other

innovations into clear customer value.

• Develop sales enablement, competitive intelligence, customer stories, and product campaigns that support acquisition

and expansion.

• Use customer feedback, market trends, and product performance to refine messaging and commercialization.

Marketing Team, Brand & Events

• Lead and develop the marketing team, establishing clear priorities, accountability, and performance expectations.

• Oversee brand, website, digital content, creative, communications, and thought leadership to strengthen market

visibility.

• Direct trade shows, conferences, customer events, webinars, and sponsorships with measurable pipeline and brand

impact.

• Manage agencies, contractors, and marketing technology partners for quality, efficiency, and ROI.

Commercial Accountability & Executive Leadership

Business Unit: 

Scheduled Weekly Hours:

Number of Openings Available: 

Worker Type: 

More About Jonas Software:

Jonas Software is a leading provider of enterprise management software solutions, serving a wide range of vertical markets including hospitality, healthcare, construction, education, personal care, fitness, leisure, moving and legal services, to name a few. Within these markets, Jonas is comprised of over 65 distinct brands, each a respected leader in its domain.

Jonas’ vision is to be the branded global leader across these verticals and to be recognized by customers and industry stakeholders as the trusted provider of “Software for Life.” We are committed to technology, product innovation, quality, and exceptional customer service.

Jonas Software supports over 60,000 customers in more than 30 countries. We employ over 6,000 skilled professionals, including industry experts and technology specialists. Across our broader network, we support a global workforce of more than 30,000 employees.

Headquartered in Canada, Jonas Software has a global footprint with offices around the world. We’re a 100% owned subsidiary of Constellation Software Inc., based in Toronto, publicly listed on the TSX (CSU.TO), and a member of the S&P/TSX 60 Index.