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Programmatic Ad Ops Lead

Role overview

Summary

This role focuses on maximising the commercial value of media inventory across digital and traditional channels at dunnhumby. You will leverage advertising expertise and analytical skills to optimise revenue and inventory utilisation, collaborating with various teams to enhance the advertising portfolio.

Qualifications

  • Proven experience in yield management, inventory optimisation, programmatic advertising or ad monetisation.
  • Strong understanding of the digital advertising ecosystem.
  • Strong quantitative and qualitative problem-solving skills.
  • Experience working with advertising sales and cross-functional teams.
  • Preferred: Experience with Google Ad Manager or similar platforms.

Responsibilities

  • Own yield, pricing and revenue optimisation across channels.
  • Analyse traffic, sell-through, inventory capacity, pricing and key advertising metrics.
  • Provide inventory and revenue forecasts, identifying future capacity, opportunities and risks.
  • Build a strong understanding of digital advertising and ad-serving dynamics.

Key facts

Hard skills

Other skills

  • Analytical Thinking
  • Problem Solving
  • Communication
  • Teamwork

About the company

dunnhumby logo

dunnhumby

  • Data & Analytics
  • Large
  • 1,001–5,000
dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First. Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail — one of the world's most competitive markets, with a deluge of multi-dimensional data — dunnhumby today enables businesses all over the world, across industries, to be Customer First. The dunnhumby Customer Science Platform is our unique mix of technology, software and consulting enabling businesses to increase revenue and profits by delivering exceptional experiences for their Customers – in-store, offline and online. dunnhumby employs over 2,000 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble, Raley's, L'Oreal and Monoprix. Learn more at www.dunnhumby.com. Follow us and stay connected! * Twitter: https://twitter.com/dunnhumby * Facebook: https://www.facebook.com/dunnhumby * YouTube: https://www.youtube.com/user/Dunnhumby * WeChat: dunnhumbyChina

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Job description

About dunnhumby

dunnhumby is the global leader in Customer Data Science, helping the world's most ambitious retailers and brands put the customer at the heart of every decision. With nearly 3,000 experts across Europe, Asia, Africa and the Americas, we partner with iconic businesses like Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro to turn data into growth, innovation and measurable value for their customers.

Tesco Media

Tesco Media is the ultimate media partner to brands. Built on unrivalled customer insight, it’s a media owner with soul, scale, and storytelling power. Tesco Media helps brands and agencies connect meaningfully with customers, drive creative effectiveness, and grow at the point of purchase. 

About the Role

As our Programmatic Ad Ops Lead, you'll help us maximise the commercial value of our media inventory across digital and traditional channels. You'll combine advertising expertise, commercial thinking and strong analytical skills to understand what is driving performance, identify opportunities to optimise revenue and inventory utilisation, and turn complex data into clear recommendations and action. You'll be a go-to expert on inventory yield and monetisation, working across teams to improve our existing portfolio while identifying opportunities to unlock incremental revenue.

What You'll Be Doing

You'll work at the intersection of media, data and commercial strategy, using performance insights to influence how we price, plan and monetise advertising inventory.
  • Own yield, pricing and revenue optimisation across channels, using inventory, demand and campaign performance to identify opportunities that improve revenue and advertiser returns.
  • Analyse traffic, sell-through, inventory capacity, pricing and key advertising metrics such as CPM and CTR, translating trends into clear commercial recommendations.
  • Provide inventory and revenue forecasts, identifying future capacity, opportunities and risks and supporting annual and longer-term planning.
  • Build a strong understanding of digital advertising and ad-serving dynamics, including targeting, frequency, placement, delivery and auctions, and use this knowledge to strengthen monetization.
  • Partner across Sales, Product and other teams to improve our advertising portfolio, while using AI and automation to streamline recurring reporting and make insights easier to access.

What We're Looking For

You'll bring a strong combination of advertising knowledge, analytical thinking and commercial curiosity, with the confidence to turn insights into recommendations.
  • Proven experience in yield management, inventory optimisation, programmatic advertising or ad monetisation within a media owner, publisher, retail media, AdTech or comparable advertising environment.
  • Strong understanding of the digital advertising ecosystem, including ad networks, ad exchanges, DSPs, SSPs, publishers and ad serving.
  • Strong quantitative and qualitative problem-solving skills, with experience in sales analysis, forecasting, modelling and financial or commercial analysis.
  • Experience working with advertising sales and cross-functional teams, with the ability to manage multiple priorities and communicate complex findings clearly.
  • Experience with Google Ad Manager or similar platforms; familiarity with tools such as MicroStrategy, Tableau, MySQL, CitrusAd or Criteo is beneficial.

What You Can Expect From Us

We won't just meet your expectations. We'll defy them. So you'll enjoy the comprehensive rewards package you'd expect from a leading technology company. But also, a degree of personal flexibility you might not expect. Plus, thoughtful perks, like flexible working hours and your birthday off. And we don't just talk about diversity and inclusion. We live it every day – with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One, dh Enabled and dh Thrive as the living proof. We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process — please let your recruiter know what adjustments would help.

India Benefits

  • Healthcare & Family Cover: Group Medical Insurance of INR 500,000 for employees and dependents, plus dental and vision cover up to INR 5,000.
  • Protection: Group Term Life Insurance and Group Personal Accident cover with benefit levels linked to employee grade, including disability benefits.
  • Retirement & Wellbeing: Provident Fund, Gratuity, National Pension Scheme access, Indian Health Organisation membership, and confidential employee assistance support.
  • Lifestyle & Flexibility: Office commute support, internet allowance of INR 2,000 per month for blended working, work-from-home kit support, subsidised food, and wellbeing resources.
  • Recognition & Extras: Long service awards, Talent Scout referral programme, and family milestone support.
  • Time Off & Family Leave: 25 days holiday plus 10 public holidays, paid maternity, paternity and adoption leave, and a day off for your birthday.

Our approach to Flexible Working

At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work. We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process. For further information about how we collect and use your personal information please see our Privacy Notice which can be found here  

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