General Overview
The Social Media Specialist – CIS Region is responsible for managing and growing the company's Russian-language social media presence. This role owns the localization, publishing, community management, reporting, and reputation monitoring for the CIS market while ensuring that all communications remain aligned with the company's global brand strategy.
The ideal candidate is a native or fluent Russian speaker based in Kazakhstan with experience in social media management and online community engagement.
Essential Functions
- Manage the day-to-day operations of the company's CIS Region social media platforms, ensuring timely publishing and consistent audience engagement.
- Localize approved social media content by translating and adapting copy into Russian while maintaining the company's brand voice, messaging, and cultural relevance.
- Create, schedule, and publish posts, Stories, and other social media content for the CIS Region in alignment with the global content calendar and campaign priorities.
- Monitor comments, direct messages, mentions, tags, and community conversations in Russian; respond appropriately or escalate issues when necessary.
- Provide community management support by fostering positive interactions, answering inquiries, and protecting the company's online reputation within the CIS market.
- Monitor regional social media trends, platform updates, and audience behavior, identifying opportunities to improve engagement and content performance.
- Collaborate closely with the Content Marketing & Communications Manager, Social Media Specialist, Copywriter & Community Lead, Designers, and other Marketing team members to ensure content is accurately localized and delivered on schedule.
- Translate social media-related communications, including review responses, community management templates, campaign messaging, and other marketing content as needed.
- Monitor unofficial social media accounts, brand mentions, reviews, and emerging reputation management issues within the CIS region, escalating concerns to the appropriate stakeholders when necessary.
- Track and analyze regional social media KPIs, audience growth, engagement trends, sentiment, and content performance, providing regular reports and recommendations to optimize the company's presence in the CIS market.
- Maintain brand voice, tone, visual standards, and messaging consistency while adapting communications to the cultural nuances of Russian-speaking audiences.
Knowledge & Skills
- Prior experience managing social media accounts and executing social media strategies.
- Native or professional fluency in Russian, with excellent written communication skills and the ability to accurately localize marketing content while preserving brand voice.
- Professional proficiency in English, with the ability to collaborate effectively with a global Marketing & Communications team.
- Familiarity with social media scheduling tools and native platform features, particularly Instagram.
- Strong understanding of social media engagement metrics, platform analytics, and community management best practices.
- Knowledge of the social media landscape, digital trends, and consumer behavior within Kazakhstan and the broader CIS region.
- Excellent interpersonal and communication skills, with the ability to collaborate across cross-functional and international teams.
- Meticulous attention to detail, ensuring accurate translations, culturally appropriate messaging, and error-free content.
- Analytical mindset with the ability to interpret performance data, identify trends, and recommend improvements.
- Ability to manage multiple priorities simultaneously while maintaining high-quality execution in a fast-paced environment.
- Strong judgment and professionalism when responding to community inquiries, reviews, and reputation management situations.
Education & Experience
- Bachelor's degree in Marketing, Communications, or a related field.
- 2+ years of experience in Social Media Marketing, Community Management, or similar roles.
- Native or fluent Russian speaker (required).
- Professional proficiency in English (required).
