Video Editor: Social Media (Reels & Tiktok)

About Us

We run a fast-growing DTC brand portfolio doing 7–8 figures a year, with customers in the US. Our brands grow on social media through strong creative storytelling, cultural relevance and visuals that stop the scroll.

We're not a film studio or a traditional post-production house. We make a high volume of short-form content that has to grab attention in the first second, hold viewers to the end and build brands people want to be seen with. Every cut, beat and graphic has a job: driving profile visits, engagement and reach.

If you live on Instagram and TikTok, understand native social culture, and can turn raw footage into polished edits people can't stop watching, this role is for you.

The Role

You'll edit short-form video for Instagram Reels and TikTok. You'll work with raw creator footage, founder clips, lifestyle product shoots, trending audio and motion assets. Each edit needs to look polished and on-brand while holding viewers to the end.

You'll work closely with our Creative Strategists and Brand Leads. The goal is measurable brand growth: reach, watch time, shares and awareness that converts.

What You'll Be Doing

Editing & Pacing

• Turn raw brand footage, UGC and lifestyle b-roll into fast-moving 9:16 edits that keep people watching.
• Own the first 1.5–3 seconds. Build visual and conceptual hooks that stop the scroll.
• Cut to the music: hit the beats, drops and small transitions so the video keeps moving without feeling chaotic.
• Build loop endings, where the last frame flows back into the opening hook, to drive replays.

Motion Graphics, Typography & Sound Design

• Design animated text, title cards and styled captions that fit each brand's look. Default auto-captions aren't enough.
• Add sound design that lands: risers, swooshes, impacts, textures and sound effects that back up what's on screen.
• Find and edit to trending audio, soundbites and audio formats native to Instagram and TikTok.

Production & Iteration

• Make several versions of each core concept, for example 3–5 different hooks, sound treatments or format styles.
• Keep every asset inside Instagram and TikTok safe zones, clear of UI icons, captions and profile handles.
• Keep project files, asset folders and exports organized according to internal SOPs.

Requirements

Must-Haves

• A social portfolio. A reel or set of links showing fast-paced short-form content (Reels, TikToks, Shorts) made for brands or creators. Wedding films, corporate videos and long-form documentaries don't count here.
• Strong tool skills. Advanced proficiency in Adobe Premiere Pro, After Effects and/or CapCut Pro.
• A feel for rhythm and retention. You can tell when a shot has stayed on screen half a second too long, when a cut needs a punch-in and when to add a pattern interrupt.
• Platform knowledge. You know how Reels and TikTok work, including safe zones, current visual trends and native humor and aesthetics.
• Speed and reliability. You can run several projects at once, deliver first cuts quickly and hit regular publishing deadlines.
• Openness to feedback. You see revisions as a way to improve the work, not as personal criticism.

Strong Advantages

• Editing experience with modern DTC brands in beauty, wellness, lifestyle or tech.
• Custom motion design in After Effects, such as motion tracking, UI pop-ups and clean vector animation.
• Experience using AI tools to speed up production, such as voice cloning, visual generation or quick asset isolation.
• Understanding of social analytics, including average watch time, completion rate and 3-second hook drop-off.

Instant No's

• A portfolio made up only of slow corporate promos, documentaries or traditional TV ads.
• Using caption presets with no visual identity or rhythm.
• Not being able to edit to music or add sound design.
• Ignoring brief requirements or treating revision notes as optional.

Your First 90 Days

• Days 1–30: Learn each brand and its visual identity, and learn our file-structure SOPs. Start editing live briefs and deliver dependable first cuts on time.
• Days 31–60: Edit on your own with few revision rounds. Suggest pacing changes, alternative audio and new hook versions during production.
• Days 61–90: Work at full capacity. Pitch new visual styles, review drop-off data and prepare to take on Lead Editor responsibilities.

How We Measure Performance

• Output and turnaround: approved edits delivered each week against the production schedule.
• Revision efficiency: few revision rounds per video, because you follow the brief closely.
• Audience retention: retention curves, 3-second view rate and average percentage viewed on your edits.
• Creative initiative: how often you bring new editing formats, trends and audio references.

Benefits

Compensation & Benefits

• Contract: competitive monthly rate based on portfolio quality and editing speed.
• Growth track: Video Editor → Lead Video Editor / Creative Lead.
• Work setup: 100% remote with a flexible schedule.
• Development: regular access to large-scale performance data, winning social references and direct feedback.