Head of Growth Marketing

Department: Marketing

Location: Home-based in the UK, with occasional travel to the London office

Reports to: Marketing Director

Hours: 37.5 per week

Please note: this role is open to UK-based candidates only. We do not employ remote staff overseas and cannot offer relocation support. Candidates must already have the right to work in the UK; visa sponsorship is available only in exceptional circumstances.

Role Overview

Cambridge Spark is building a modern B2B marketing function to match an ambitious new direction: helping large, complex organisations build the capability to adopt AI and prove the results. We're investing in editorial, research, video, community and events to earn the attention and trust of senior leaders. The Head of Growth Marketing makes sure that trust turns into pipeline and revenue.

You'll own how marketing wins new clients: finding, engaging and converting the organisations most likely to buy from us. The right accounts, the right people within them, the right message, at the right time. That means building an account-based, data-led demand generation programme from the ground up, with a written playbook and clear measures. It covers our core business and the newer areas where we're growing: new markets, new propositions and new lines of business where pipeline has to be built from scratch.

Two partnerships sit at the heart of the role. With our Marketing Operations Lead, you'll build a best-in-class, technology-enabled and data-enabled demand engine, turning intent signals, scoring and account data into targeted action. With our highly skilled New Business sales team, you'll run joint plays on target accounts, agree what a qualified opportunity looks like, and build the feedback loop that tells us what actually converts.

This is a founding role. It suits someone who can set the strategy and run the programmes themselves, who is comfortable being measured on pipeline, and who wants to build something properly. As the programme proves its return, we expect to build a growth team around it.

Key Responsibilities

Growth strategy and targeting

• Own the growth marketing strategy and annual plan, tied to company revenue targets and our priority sectors
• Define, with New Business and Marketing Operations, our ideal customer profile, target account list, account tiering, and the personas and buying groups within those accounts
• Write it down: build and maintain a shared growth playbook that marketing and sales both work from
• Design account-based programmes across one-to-one, one-to-few and one-to-many tiers

New business and new markets

• Focus on new logos: winning the organisations that don't yet work with us
• Build pipeline for our newer propositions and markets as well as our core business, and help shape how each one goes to market
• Direct the wider marketing team's work towards one goal: qualified account opportunities for New Business to convert. That means events that move accounts forward, customer proof points that build confidence, PR and earned media that open doors, email nurture that keeps accounts warm, and answer-engine optimisation (AEO) so we show up when buyers ask AI tools

Building the demand engine with Marketing Operations

• Work hand in hand with the Marketing Operations Lead to build a best-in-class, tech-enabled, data-led demand generation capability across intent data, scoring, qualification, routing and attribution
• Turn the signals and data that system produces into action: which accounts to prioritise, who to reach, when and with what
• Partner with the Marketing Operations Lead on selecting and rolling out our account-based and intent platform. Marketing Operations owns the platform; you're its lead commercial user
• Use AI tools to work faster and smarter, and help set the standard for how the wider team uses them in demand generation

Partnering with New Business

• Run coordinated account plays with the New Business team, sequencing marketing and sales activity on priority accounts
• Agree qualification definitions and handover with sales leadership, and run a regular rhythm of pipeline review and feedback
• Equip sellers with timely account insight and relevant content for their conversations
• Build a relationship of trust with sales, grounded in shared targets and honest data

Campaigns and channels

• Plan and run demand campaigns across paid social, account-based advertising, search, email and nurture, events and partner channels
• Select and package our editorial, research, video and community content for in-market audiences
• Own the growth budget, run a disciplined test-and-learn approach, and move spend to what works

Measurement

• Own the number that matters most: qualified account opportunities delivered to New Business, along with the measures behind it (target account engagement, pipeline created and influenced, velocity, conversion and win rates)
• Set the benchmarks: in your first 90 days, establish baselines and agree realistic targets with the Marketing Director
• Report clearly to the Marketing Director and leadership team on what is working, what isn't and what we'll change

Candidate Specification

Essential

• Significant B2B marketing experience (typically 7+ years), including senior ownership of demand generation, account-based or growth marketing and a track record of building qualified pipeline
• Experience marketing a considered, high-value purchase with long sales cycles and multiple stakeholders in the buying decision
• Has designed and run an account-based programme end to end, with measurable pipeline and revenue impact
• Proven, close partnership with sales teams, and credibility with sales leaders
• Hands-on experience with marketing automation and CRM (HubSpot preferred) and with account-based or intent data platforms
• Commercially minded and numerate: confident with funnel metrics, attribution, budgets and forecasting
• Able to set strategy and execute it, and comfortable working in a growing team where you'll build as well as run
• A clear communicator and a strong writer
• Actively uses AI tools in their own work

Desirable

• Experience selling into large enterprises, regulated sectors (such as financial services, pharmaceuticals or health) or the public sector
• Background in EdTech, learning and development, professional services or consultancy
• Experience selecting, implementing or getting value from an ABM or intent platform
• Experience building pipeline for a new market, proposition or line of business
• Experience building or leading a team
• Interest in AI and how organisations adopt it

Background to our Organisation

We are an education technology company that enables corporate and government organisations to achieve their business goals by educating their workforce with critical digital transformation skills to succeed in the AI era.

We deliver unique and innovative professional education that is accelerating the digital transformation of our clients, advancing the careers of their employees, helping people get into work and closing the digital skills gap. We are in a sector that is crucial to the economy and workforce, with a lot of opportunity for change and innovation. We are at the cutting edge of teaching applied data and digital skills, with our unique patented learning platform EDUKATE.AI offering our clients and learners a unique learning experience. EDUKATE.AI was developed with support from Innovate UK and provides all of our learners with 24/7 immediate feedback on their work, helping accelerate the learning process and providing a sandbox environment to experiment on real world datasets.

Since 2016, we have supported more than 15,000 learners across four continents with nearly 550,000 pieces of code submitted for feedback on EDUKATE.AI. We are trusted by some of the most recognisable brands in the world to educate their workforce, including Microsoft, the NHS, GSK, easyJet, the BBC and John Lewis. Our focus on applied learning to create business impact sets us apart - individual learners have reported applying their skills at work to generate recorded value of up to £40m. 

Our Values

At the centre of the way we work together and inspire each other to achieve success are these core values:

Entrepreneurial

We take initiative and show entrepreneurial spirit which fuels innovation at Cambridge Spark. This includes identifying opportunities for improvement, taking ownership for implementing solutions effectively and driving improvement by using proof of concepts to demonstrate the feasibility and value of their work.

Team Spirit

Everyone is part of building an open and transparent culture, communicating effectively to raise issues, discuss improvements and share the evidence used to make decisions.

Customer-focused

Our customers are at the centre of everything we do, inspiring us to create great work. We strive to build friendly, professional and lasting relationships with them to better understand and anticipate their needs.

Gold Standard

We are experts in our field and are constantly developing our technology and offering. We set the benchmark in our industry: both in what we offer customers and in how we deliver it.

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Cambridge Spark is an Equal Opportunities Employer and prohibits discrimination and harassment of any kind.  Cambridge Spark is committed to the principle of equal employment opportunities for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Cambridge Spark are based on business needs, job requirements and individual qualifications, without regard to race, colour or ethnicity, ability or disability, gender or gender reassignment, sexual orientation, marital status, religion, age or any other status protected by the laws or regulations in the locations where we operate. Cambridge Spark will not tolerate discrimination or harassment based on any of these characteristics. Cambridge Spark encourages applicants of all ages.