Marketing Manager, Downstream Marketing

Marketing Manager, Downstream Marketing (BIOTRONIK Neuro)

At BIOTRONIK Neuro, we’re ready to redefine relief for patients experiencing chronic pain. Leveraging BIOTRONIK’s advanced cardiovascular technologies, BIOTRONIK Neuro has created a new approach to SCS therapy management: one that’s not just implanted, but truly connected to the needs of patients and providers.

The Marketing Manager, Downstream Marketing, is responsible for developing and executing integrated marketing strategies and programs for BIOTRONIK NEURO across healthcare professionals, referral partners, hospitals and health systems, and patients. This role drives customer engagement, therapy awareness, and commercial growth through targeted marketing campaigns, sales enablement, patient education, and digital initiatives. Working collaboratively with Product Marketing, Sales, Professional Education, and other cross-functional partners, the Marketing Manager translates business objectives into effective marketing programs that support adoption of BIOTRONIK NEURO SCS therapy.

Essential Functions:

• Develop and execute prioritized downstream audience marketing strategies and integrated plans for physicians, advanced practice providers, referring clinicians, hospitals, health systems, patients, and other priority audiences.
• Translate approved product positioning, clinical evidence, segmentation and the Proactive Care platform narrative into relevant audience-specific messaging, campaigns, and customer experiences.
• Own priority sales-enablement strategy and execution, including physician and hospital presentations, talk tracks, objection handling, referral tools, launch resources, field deployment, and reinforcement in partnership with Sales Training.
• Develop targeted marketing programs and materials for physicians, referral sources, and health systems, including customer presentations, referral tools, and clinical and economic value messaging.
• Lead selected patient therapy-awareness, education, and engagement initiatives across the patient journey, including campaign planning, promotional content, practice/field handoffs, follow-up, and measurement.
• Own audience content strategy and prioritized digital marketing plans across websites, physician locator, email, social media and other relevant channels; coordinate technical execution and specialized services with internal teams and vendors.
• Partner with Sales Operations and Analytics to develop targeted marketing campaigns, measure results, and identify opportunities to improve customer engagement.
• Gather physician, patient, customer and field feedback to evaluate and improve messages, materials, programs, and channel performance.
• Lead assigned projects from brief through implementation, including creative development, review and approval routing, budgets, agency/vendor coordination, timelines, deployment, and reporting.
• Collaborate with the Senior Product Marketing Manager on launches and lifecycle needs and with Professional Education on aligned initiatives while maintaining promotional and educational boundaries.
• Partner with the experienced part-time Marketing Manager on specifically assigned content and execution projects, establishing clear briefs, ownership, deadlines and review responsibilities.
• Collaborate with the Director to establish quarterly priorities and make explicit trade-offs; sequence, simplify, defer or outsource work as capacity requires. Follow applicable medical device promotional and healthcare compliance requirements.

Competencies:

Knowledge

• Integrated downstream marketing across HCP, health-system, patient and digital audiences
• Medical device commercialization, healthcare stakeholders, promotional review and compliance
• Sales enablement, patient engagement, campaign strategy, digital marketing and CRM fundamentals
• Customer segmentation, marketing analytics and agency/vendor management

Skills

• Strategic audience planning and hands-on campaign execution
• Exceptional storytelling, copywriting, editing and presentation development
• Cross-functional leadership, collaboration, project management and prioritization
• Physician/hospital value messaging, field enablement and patient education
• Digital channel oversight, CRM-enabled campaigns and performance measurement

Abilities

• Independently own multiple audience programs while focusing resources on highest-impact priorities
• Translate complex clinical and technical information into accurate, compelling communications
• Leverage experienced colleagues, agencies and shared services effectively without relying on unlimited execution capacity
• Exercise sound judgment and escalate workload, compliance or resource risks early

Required Education and Experience:

• Bachelor’s degree in marketing, Communications, Business or related field.
• Minimum 7 years of progressive marketing experience, including substantial healthcare or medical device marketing experience.
• Demonstrated experience developing and executing marketing initiatives for multiple audiences, including healthcare professionals and patients.
• Experience with sales-enablement materials, integrated campaigns and digital marketing channels.
• Demonstrated independent project ownership, stakeholder management, prioritization and execution in a regulated environment.
• Strong writing, presentation and Microsoft Office skills.

Preferred Education and Experience:

• Experience in neuromodulation, pain management, implantable medical devices or related healthcare markets.
• Hospital and health-system marketing, referral pathways, value-analysis and healthcare economics.
• Salesforce or comparable CRM, marketing automation, website and social-channel oversight, campaign analytics.
• Experience with patient therapy-awareness programs, product launches and external agencies.
• Experience in a lean marketing team with broad functional accountability.

Supervisory Responsibilities:

No direct reports anticipated. May lead cross-functional project teams and coordinate agencies, vendors and assigned contributors. Works collaboratively with an experienced part-time MarketingManager, whose scope and workload are separately defined.

Work Environment:

Professional office or remote-office environment, subject to company policy and HR confirmation; participation in customer, field and company meetings as needed.

Physical Demands:

The physical demands described here are representative of those required to perform the essential functions. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform essential functions.

• Prolonged periods of sitting and computer use.
• Occasional standing and walking at meetings or events.
• Ability to transport light marketing or meeting materials as needed.

Position Type/Expected Hours of Work:

Full-time position. Schedule and exempt/nonexempt classification subject to Human Resources confirmation.

Travel:

Travel for selected customer meetings, field programs, company meetings, and industry events as needed; expected percentage to be confirmed with Human Resources.

Additional Eligibility Qualifications:

• Ability to meet company requirements for any assigned business travel and expenses.
• Ability to work within applicable healthcare compliance and promotional review guidelines.
• Ability to maintain confidentiality of company and customer information.

Are you interested? Please apply online through our application management system! We are looking forward to welcoming you.

Location:  Remote out of Lake Oswego, OR | Working hours: Full-time  | Type of contract: Undefined 

Apply now under: www.biotronik.com/careers

Job ID: 62824  | BIOTRONIK NRO INC. | USA 

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, disability status, protected veteran status, genetic information, or any other characteristic protected by law.