QA Specialist - Dynamic Email

About SH/FT

Shift Paradigm is an execution-led strategic consultancy that bridges the gap between enterprise strategy and technical reality. We partner with Fortune 500 brands and emerging leaders to solve the inherent complexity of modern digital marketing. As partners to the world’s leading MarTech platforms, including Adobe, Salesforce, Optimizely, and Braze, we deploy integrated experts across data analytics, marketing strategy, technology development, engineering, and revenue operations to ensure our clients’ tech stacks don't just exist, but perform.

The Role 

As a Quality Assurance Specialist embedded within our financial services practice, you serve as the final gatekeeper safeguarding digital communications before reaching broad customer audiences. 

This role allocates approximately 80% of its scope to comprehensive Content QA—auditing creative assets from initial ideation through regulatory review, followed by rigorous testing within Salesforce Marketing Cloud (SFMC), cross-client rendering environments, and live deployment validation to guarantee alignment with technical documentation, design specs, dynamic messaging logic, and WCAG standards. 

The remaining 20% involves partnering with Technical QA Analysts to conduct data schema audits, HTML structure reviews, and deployment file verifications. Working closely with cross-functional partners across creative, engineering, and project management, you will track, triage, and resolve issues in Mantis within a high-velocity enterprise ecosystem where precision and compliance are paramount.

This role will report to the Sr. Director of Development & QA.

What You'll Accomplish

Content QA: Creative Proofing (Primary)

• Proof every creative round before client delivery: full end-to-end reviews in early rounds, targeted checks of legal and compliance edits in later rounds.
• Ensure accuracy in spelling, grammar and punctuation, and enforce brand guidelines and the client's email design system.
• Verify each round reflects all client feedback, with no unintended changes.
• Confirm terms, conditions and disclosures are complete before legal review.
• Document proofing feedback clearly in Workfront using the team's proofreading checklist.

Content QA: Email Testing (Primary)

• Test coded emails in the Salesforce Marketing Cloud Sandbox against the user story, approved creative and test plan.
• Validate copy, images, links and tracking across every version and audience.
• Confirm personalized and dynamic content renders correctly for each test record, including Movable Ink elements.
• Verify accessibility against WCAG 2.1 AA, including alt text and ARIA labels tested with a screen reader.
• Run render tests across devices and email clients using Email on Acid and Inbox Monster.
• Log clear, reproducible bugs in Mantis and verify fixes before closing them.
• Support live production testing in the week before deployment, often with same-day turnarounds.

Technical QA Support (Secondary)

• Help audit the mail plan, user story and test data before development begins.
• Assist with HTML code reviews: template use, link URLs, alt text, ARIA labels, heading structure, fonts, subject lines and preheaders.
• Review final file packages for completeness and naming conventions before hand-off to Salesforce.
• Help validate accessibility and logic fixes, and back up the Technical QA Analyst during peak periods.

Team and Process

• Join internal creative reviews and developer handoffs to flag content and testing risks early.
• Attend daily scrum and weekly QA resource planning, and keep Workfront tasks and timesheets current.
• Contribute to retrospectives and help improve QA checklists, test plans and workflows.

What You Bring

Experience & Expertise

• 2–4 years focused on editorial review, creative verification, or marketing quality assurance within client-facing agency networks or corporate environments.
• Direct operational experience validating responsive HTML communications, predominantly across Salesforce Marketing Cloud or equivalent enterprise campaign execution tools.
• Background supporting highly regulated sectors such as banking, insurance, or health, managing multi-tier governance workflows and legal sign-offs.
• Practical understanding of WCAG 2.1 AA accessibility guidelines, including alt tags, ARIA attributes, and semantic document markup.
• Proven history auditing real-time dynamic content and audience personalization against technical briefs, user criteria, and test scenarios.
• Proficiency documenting, routing, and managing issue remediation within corporate ticket management platforms like Mantis, Jira, or Azure DevOps.

Skills & Capabilities

• Exceptional attention to detail, with strong command of grammar, spelling, punctuation and style guides.
• Ability to read basic HTML well enough to inspect links, alt text, heading tags and font declarations.
• Comfort with email render and testing tools such as Email on Acid, Litmus or Inbox Monster.
• Ability to use a screen reader (VoiceOver, NVDA or JAWS) to verify accessible content.
• Clear, concise written communication, especially bug reports that a developer can act on without a follow-up call.
• Strong organization and prioritization across several concurrent projects with shifting deadlines.
• Proficiency with Google Workspace and spreadsheets, for working with test plans, data files and change logs.

Mindset

• Accountability: you own your QA sign-off and treat every missed error as a learning opportunity, not someone else's problem.
• Learning: you are curious about the technical side of email and eager to grow your skills toward Technical QA.
• Teamwork: you see QA as a partner to creative and development, not a gatekeeper, and you jump in when others are at capacity.
• Candor: you give direct, kind and specific feedback, and you ask questions early rather than assume.
• Composure: you stay calm and methodical during Live Testing crunches and same-day turnarounds, with compliance top of mind.

Nice to Haves

• Salesforce Certified Marketing Cloud Email Specialist or similar certification.
• Familiarity with AMPscript, personalization strings or dynamic content logic.
• Experience with Movable Ink or other real-time email personalization platforms.
• Exposure to automated accessibility audit tools such as Deque axe.
• Experience with Adobe Workfront, Basecamp or Figma.
• Knowledge of financial services or payments terminology, card product marketing or Card Member lifecycle communications.

What We Offer

• Competitive compensation aligned with your experience and impact
• Remote flexibility 
• Collaborative culture that values diverse perspectives and innovative thinking
• Work that makes a measurable difference for your clients

Why SH/FT:

SH/FT is a consultancy built for transformation. We bridge the gap between marketing, data, and technology to unlock growth for some of the world's most recognized brands. At SH/FT you'll shape the future of how organizations connect with their customers through intelligent architecture, scalable systems, and the power of data-driven strategy.

Comp & Benefits

The salary range for this role is $60,000 to $72,000 USD. Salary is based on several factors including but not limited to skillset, relevant education, level of experience, certifications, and scope of responsibilities.

In addition to base salary, SH/FT offers benefits such as medical, dental, vision, STD/LTD, Life/AD&D, Flexible Paid Time Off, and various other ancillary benefits and perks.

We welcome and encourage applications from people with disabilities under the Accessibility for Ontarians with Disabilities Act. Accommodations are available on request for candidates taking part in all aspects of the selection process.