Position: Senior Performance Marketing Manager
Salary: PHP 80,000 to PHP 120,000/monthly
Working Hours & Conditions: Sydney, AU Business Hours and Holidays
Employment: Full Time - Independent Contractor
ABOUT THE COMPANY:
The company is an integrated property and place marketing agency combining brand strategy, high-end creative, and performance-driven lead generation. Our client portfolio primarily consists of leading Australian property developers marketing off-the-plan residential communities, completed luxury stock, and premium commercial assets. We believe true marketing effectiveness requires total alignment across creative narrative, digital targeting, technical attribution, and sales enablement.
ROLE OVERVIEW:
We are seeking an autonomous, hands-on Senior Performance Marketing Manager to take full operational ownership of paid advertising across our client roster. In this role, you will steer paid media strategy and day-to-day execution across Meta Ads and Google Search, scaling an account base expected to expand to approximately seven multi-channel client accounts in early 2027.
Operating alongside our senior strategy, video, and design directors, you will look beyond basic surface metrics to optimize the entire acquisition funnel. Your core mandate is turning paid traffic into qualified buyer enquiries, booked display suite appointments, and closed developer sales.
RESPONSIBILITIES:
- Paid Media Execution & Management: Architect, launch, and optimize high-converting Meta Ads and Google Search campaigns. Manage budget pacing, audience segmentation, bid strategies, search queries, and negative keyword lists. Maintain meticulous account hygiene, access controls, billing protocols, naming conventions, and policy compliance.
- Creative Strategy & Iterative Testing: Translate high-level project personas, narrative angles, and visual hooks into rigorous creative testing frameworks. Set minimum spend thresholds, monitor fatigue indicators, and deliver structured briefs to internal design and video teams for iterations, variations, and net-new creative concepts.
- Tracking, Attribution & Offline Data: Set up, audit, and troubleshoot tracking architecture via GA4, Google Tag Manager (GTM), Meta Pixel, and Conversions API (CAPI). Integrate CRM data pipelines to enable closed-loop offline conversion tracking.
- Data Visualization & Client Reporting: Build and manage Looker Studio dashboards demonstrating true acquisition ROI, downstream appointment volume, and sales conversion rates. Deliver structured weekly written updates detailing performance drivers, strategic shifts, and upcoming optimizations.
- Conversion Rate Optimization & Funnel Operations: Audit full user journeys from click to qualification, proposing ongoing landing page enhancements. Execute technical SEO and Answer Engine Optimization (AEO) initiatives in coordination with senior leadership, including site speed fixes and email nurture workflows.
- AI Workflow Integration: Leverage AI tools across daily operations, data analysis, reporting synthesis, and rapid creative ideation. Develop and document standard operating procedures that leverage AI to increase throughput without compromising quality or strategic rigor.
Requirements
- Agency & Account Scale: Minimum of 5 years of direct, hands-on performance marketing experience, with a proven track record managing multi-client portfolios within an agency setting.
- Channel Mastery: Deep, current technical proficiency in Meta Ads Manager and Google Ads (Search).
- Downstream Conversion Focus: Demonstrated history driving high-intent B2C or high-consideration lead generation, measuring success by sales outcomes rather than raw lead volume.
- Technical Infrastructure: Hands-on experience configuring GA4, GTM, Meta CAPI, offline conversion feeds, and custom Looker Studio dashboards.
- Attribution Acumen: Solid understanding of multi-touch attribution, channel mix modeling constraints, and cross-platform reporting discrepancies.
- AI Fluency: Active, daily integration of AI workflows into campaign development, copy iteration, or analytical operations.
- Communication & Cadence: Exceptional written and verbal communication skills; ability to produce executive-ready client summaries and precise creative briefs.
- Operational Alignment: Full availability to work aligned with Sydney, Australia (AEST/AEDT) business hours.
Preferred
- Conversion Optimization: Practical expertise in landing page design principles, conversion rate optimization (CRO), and site speed auditing.
- Modern Search: Exposure to technical SEO execution and AI search optimization (AEO/GEO).
- Vertical Experience: Prior exposure to Australian real estate, specifically residential off-the-plan project marketing.
- Lifecycle Marketing: Hands-on automation experience configuring email qualification funnels in platforms such as Zoho or Brevo.
What You’ll Bring
- Full-Funnel Ownership: A commercial mindset that views media spend as an investment engine tied directly to pipeline appointments and revenue.
- Analytical Independence: The confidence to diagnose sudden performance shifts, troubleshoot faulty tracking scripts, and proactively bring solutions rather than problems.
- Creative Curiosity: The ability to decipher why specific visual hooks work, bridging data analysis with sharp creative direction.
- Process Rigor: Strong personal project management, high attention to operational detail, and the discipline to maintain structured experiments across dynamic accounts.
