Director, Pricing and Campaigns Specialist

Director, Pricing & Campaigns
American Public University System, Inc.

The Pricing & Campaigns Director sits within Digital Experience & Lifecycle and builds a new capability for APEI: pricing, scholarship, promotion and cross-sell / upsell strategy across Health+, Military+ and B2B. They design and run the offers, scholarships / grants and promotional campaigns that convert demand into starts and grow student lifetime value while protecting margin. Working with Finance, Enrollment, Financial Aid, Academic leadership and Compliance, they bring an investor's discipline to every offer.

Key Responsibilities

• Develop pricing and scholarship / grant recommendations by program and segment (e.g., military, nurses)
• Analyze price sensitivity, competitor pricing and net tuition to find opportunities that grow starts while protecting margin
• Own the annual offer and promotions calendar (e.g., term-start promotions, scholarships, fee waivers)
• Ensure offers meet Department of Education, accreditor, state and military Tuition Assistance rules with Compliance
• Lead end-to-end promotional campaigns with Brand & Growth, Creative and Lifecycle teams (audience, offer, channels, timing)
• Embed offers in nurture, re-engagement and remarketing journeys with Lead Journeys / CRM to lift conversion
• Equip Enrollment / Admissions advisors to communicate offers clearly and consistently
• Stand up cross-sell / upsell strategy (e.g., certificate-to-degree, bachelor's-to-master's, alumni and stackable credentials)
• Partner with Marketing Intelligence & Data to model lifetime value and target students most likely to continue their studies
• Design offer A/B tests with the Measurement Lead; quantify incremental starts, revenue and cost of each offer
• Track offer ROI and scholarship spend against budget; retire offers that do not pay back
• Report results and recommendations to Digital Experience & Lifecycle leadership, the CGMO and Finance
• Perform other duties as assigned

Position Requirements

• 8+ years in pricing, revenue management, promotions or lifecycle marketing
• Strong commercial acumen (price sensitivity, discounting, LTV, payback)
• Experience running multi-channel campaigns with CRM / marketing automation
• Fluency in Excel and business cases; SQL / Tableau a plus
• Knowledge of higher-ed financial aid rules (e.g., Title IV, military TA) a plus
• "Would I make this decision if it were my own money?"
• Student-obsessed; removes friction from enrollment
• Hypothesis-driven; scales only what is incremental
• Speed with discipline; protects margin and compliance
• Collaborative, integrated with Operations and Academics

Education:

• Bachelors required
• CPA, CFA, or MBA preferred

About Us:

Online, on campus and in the workplace, we provide higher education and training to our country’s heroes – military service members, veterans, nurses, government employees, and motivated professionals that want to make a difference. American Public Education, Inc. educates service-minded students, ranging from the military, public service, federal agencies, and nursing communities, through American Public University System (APUS), Hondros College of Nursing (HCON), and Rasmussen University.

It is the policy of American Public Education, Inc. (APEI) to afford equal opportunity to all qualified persons.  We treat all qualified individuals equally as to their recruitment, hiring, assignments, advancements, compensation, and all other terms and conditions of employment. American Public Education, Inc. does not discriminate on the basis of race, color, religion, creed, sex, age, national origin, sexual orientation, or physical, mental, or sensory disability, or any other characteristic protected by law.

If you are a resident of a state with designated pay transparency requirements and this role is available remotely, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request.  Please send an email to recruiting@apei.com.