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Festival Coordinator, Social Media

Role overview

Summary

The Festival Coordinator, Social Media is responsible for executing the Sundance Institute’s social media strategy to enhance engagement and visibility for the Festival. This role supports the promotion of independent artists and their work, contributing to the overall mission of the Institute.

Qualifications

  • 2 years experience creating and executing social media strategies across a variety of platforms and tools.
  • Demonstrated ability to create and publish engaging content with a strong portfolio.
  • Proficiency in social media platforms including Instagram, TikTok, Facebook, and others.
  • Experience with live event coverage.
  • Excellent copywriting skills.

Responsibilities

  • Concept, create, and execute original content and caption copy for social media channels daily.
  • Film video from phone, edit quickly, and write copy for TikTok and Instagram Reels as needed.
  • Monitor and track community conversation to identify emerging festival trends and engagement opportunities.
  • Attend events to capture video and photos, posting live as assigned.

Key facts

Hard skills

Other skills

  • Communication
  • Organizational Skills
  • Detail Oriented
  • Creativity
  • Resourcefulness

About the company

Sundance Institute logo

Sundance Institute

  • Film, Video & Sound Production
  • SME
  • 51–200
Sundance Institute is a nonprofit organization dedicated to the discovery and development of independent artists and audiences. Through its programs, the Institute seeks to discover, support, and inspire independent film and theatre artists from the United States and around the world, and to introduce audiences to their new work.

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Job description

POSITION OVERVIEW

The Festival Coordinator, Social Media is charged with executing the Sundance Institute’s social media strategy to increase engagement, visibility, participation, traffic, and program awareness.

Working closely under the direction of the Associate Director, Social Media the Festival Coordinator supports Sundance Institute’s commitment to introducing the work of independent artists to new audiences by helping to spread the word about the Festival and increase engagement in the digital space.

This temporary position works full time (40 hours per week) from January 18, 2027 to Friday, January 29, 2027 and requires extended hours, including evenings and weekends to meet key deadlines and respond to on-call needs as assigned. This is a fully onsite role based out of Boulder, CO. Extended hours, including evenings and weekends will be required at key points to meet deadlines and respond to on-call needs as assigned.

Top priorities include but are not limited to…

  • Concepting, creating, and executing high quality original content and caption copy daily for social media channels to drive increased engagement, participation, conversation, and audience growth.

  • Filming video from phone, quickly editing, and writing copy to post on TikTok + Instagram Reels as needed.

  • Mining user-generated content for possible sharing on our social channels.

  • Monitoring and tracking community conversation to identify emerging festival trends and engagement opportunities in real time.

  • Attending events to capture video and photos, and posting live as assigned.

You have the following direct or transferable skill sets:

  • 2 years experience creating and executing social media strategies across a variety of platforms and tools.

  • Demonstrated ability to create and publish engaging content, including a strong portfolio of past social work demonstrating its impact and reach.

  • Proficiency in social media platforms, including Instagram, TikTok, Facebook, X, LinkedIn, YouTube, Reddit, Letterboxd, and Threads.

  • Experience publishing on all major social channels, monitoring with social listening software, and creating social media promo kits.

  • Experience with live event coverage.

  • Excellent copywriting skills.

  • Proficient in Canva,Frame IO, and CapCut.

  • Mobile phone photography and video skills.

  • Excellent organizational skills and attention to detail.

  • Ability to maintain confidential information.

  • Strong communication skills required to work effectively with a variety of people.

  • Legal authorization to work in the United States.

You will be successful in this role if you...

  • Demonstrate creativity, and resourcefulness in your work and help to foster an online community through social media.

  • Showcase a familiarity with the Sundance Institute and the Sundance Film Festival including past film titles/film in your work.

  • Remain organized in your approaches and demonstrate passion about the arts and storytelling in the work you create.

  • Help create content that values a diversity of voice.

  • Grow our online following by developing meaningful, lasting social media connections with independent film fans, aspiring, emerging, and established artists, press and industry, and other supporters of the Institute, Festival, and the storytelling community at large.

In addition to an hourly pay of $22.25, this position* is eligible for benefits & perks, highlights include:

  • Employee assistance program

  • Sundance Film Festival passes and benefits (varies each year)

*Applications open 11/10/2026 and will be accepted for at least one week

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