Content Marketer - Employer Branding (Freelance, Remote)

Hire Digital is seeking a strategic Content Marketer to develop employer branding and digital content initiatives for the South Korean market. This role is ideal for a content professional with a strong understanding of branding, digital marketing, and employee experience, who can craft campaigns that elevate employer brand across digital channels.

• Develop and execute content strategies that position the brand as an employer of choice in South Korea.
• Create localized and engaging content that highlights the company culture, employee stories, and workplace values across websites, social media, job portals, and internal channels.
• Handle digital marketing campaigns that promote employer brand and support talent acquisition goals.
• Partner with HR, Communications, and Marketing teams to align messaging and brand voice across platforms.
• Monitor content performance and engagement metrics, and continuously optimize for reach and impact.
• Support employer brand activations, recruitment campaigns, and internal communications for the Korean talent market.

Requirements

• 4-5 years of experience in content marketing, digital campaigns, or employer branding in South Korea.
• Strong writing and storytelling skills in both Korean and English.
• Ability to translate employer brand strategies into compelling digital content.
• Familiarity with South Korea’s digital platforms, talent landscape, and workplace culture.