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This role is for a part-time Social Media Manager at a functional fitness events brand, focusing on managing social channels and email marketing. You will work closely with the Founder to shape the brand’s social strategy and engage with the community, contributing to the brand's growth and presence at events.
Jobs In. Fitness
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A fast-growing functional fitness events brand is looking for a part-time, freelance Social Media Manager to take ownership of its social channels and email marketing. Working closely with the Founder, the successful candidate will turn existing content into engaging, community-led social output, help shape the brand’s social strategy as it grows, and join the team at events when required. This role suits someone who lives and breathes functional fitness, CrossFit and the competition scene, and who understands what makes that community tick.
They're a functional fitness events brand built around one idea: competition should feel like a festival. They bring teams together from across the world to throw down in destination events where the workouts are serious but the atmosphere is all sun, community and good times. Their athletes, volunteers, judges and brand partners are at the heart of everything they do. They're still a small, founder-led team, which means everyone who joins us has real influence on where the brand goes next.
● Hours: part-time, 1-2 days per week
● Pay: freelance fee, up to £1,500 per month
● Remote with international travel opportunities!
● Must be interested in CrossFit/functional fitness!
This is a chance to become the voice of an exciting brand within the functional fitness competition space at an early stage in its growth. The successful candidate will work directly with the Founder, have genuine input into the social strategy, and see the impact of their work at live events. The flexible, remote set-up makes it a strong fit for an experienced freelancer looking to add a passion-led client to their portfolio.
Managing the brand’s social media channels end-to-end, including planning, scheduling, copywriting, posting and community management
Working with existing photo and video content to create engaging posts, reels and stories (this is not a content creation or videography role)
Capturing occasional ad hoc iPhone content where needed, particularly around events
Working closely with the Founder to develop and evolve the social strategy as the brand grows
Engaging with athletes, gyms, partners and the wider functional fitness community across social platforms
Managing email marketing campaigns using existing templates, from building and scheduling to basic performance tracking
Monitoring performance and reporting on key metrics, with recommendations to improve reach and engagement
Supporting on-site at events when required, covering live social activity
Proven experience managing social media channels for a brand, ideally within fitness, sport or events
A genuine interest in functional fitness, CrossFit and fitness competitions, with a strong understanding of the community, its key players and the wider landscape
A natural eye for what performs on social, with confident copywriting skills and an authentic, community-first tone
Comfortable editing and repurposing existing content, with the ability to shoot basic iPhone content when needed
Experience with email marketing platforms is a plus, though campaigns follow set templates
Organised and self-motivated, able to work independently and manage time effectively within a part-time freelance arrangement
Collaborative and open to feedback, with ideas to contribute to the brand’s growth
Able to travel to events when required
Your recruiter for this role is Izzy Roberts, Senior Recruiter at Jobs In. Fitness, and can be contacted simply by applying for this role below. Jobs In. Fitness are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. If you are keen to be considered please ‘apply now’. Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.
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